Comedian model – Kim Kardashian’s friend Pete Davidson advertises for H&M

“We are thrilled to have Pete Davidson as the face of our bold new campaign. Pete embodies everything H&M loves regarding the new mood in menswear with his confidence and playful approach to his own style. He is so personable that he inspires men all over the world to create the moment with their own look,” says Henrik Nordvall, Global Business Unit Director for Menswear at H&M.