COM7 to strengthen the army online Launched the Studio7 platform to connect O2O businesses, offering repair services for Apple products through iCare throughout Thailand. Set revenue target for 2022 to grow at least 20%
Mr. Sura Kanitthaweekul, Chief Executive Officer of Com7 Public Company Limited or COM7, said about the business plan for the second half of COM7 that it will continue to expand the online market to strengthen the sales force. Launching an ecommerce platform Studio7Thailand Get trending technology products. Connect Online to Offline (O2O) business to penetrate the lifestyle of the new generation Agree that sales of online channels never stop growing. Ready to upgrade the iCare service center for the first time in Thailand Wherever you are, you can send and repair all types of Apple products.
“The situation of COVID-19 over the past two years has been a catalyst for the retail game from the stores. To a more full online channel COM7 we adjust the strategy. Create readiness to meet consumers’ needs in an era where technology has become an important factor in work. and living Ready to open the game to penetrate the online market fully. Until making sales of COM7 in the past. In e-commerce and online channels has grown significantly. In the first half of 2022, the company’s online sales grew approximately 65% compared to the first half of the previous year. reflect consumer behavior in the digital era And the response of customers to use the service on the online platform is still high. Even though the covid situation is not as severe as last year At the same time, the company does not stand still. in the selection of IT products that are already growing from technology disruption to present various trends Always for consumers and can be found at the COM7 sales channels.”
To reiterate a clearer online market image this year, COM7 as the official distributor of Apple brand products (Apple) has launched an ecommerce platform Studio7Thailand or https://www.studio7thailand.com/th Distribution of Apple products, IT products and accessories. including lifestyle equipment More than 2,000 modern products, guaranteed product quality directly from the manufacturer. so that consumers can order products 24 hours a day with special promotions And can buy products online at student prices. Increase convenience and ease of payment in all forms
This online platform will provide comprehensive after-sales service, including free delivery throughout Thailand, express delivery within 3 hours for customers in Bangkok and surrounding provinces, including being able to travel to pick up products at branches near home. which currently has Studio7 covering 99 branches and can also change and return the product within 7 days according to the specified conditions
This move is considered a reinforcement of online to offline (O2O) digital marketing strategy through branches under COM7’s management, which currently has more than 1,000 branches throughout Thailand. In addition, COM7 has launched repair services for all types of Apple products through online channels by iCare service center from professional technicians Reinforcing its status as an Apple Authorized Service Provider (AASP) and is the first time that service providers in Thailand can fully meet customer needs. Deep in every area, every district, every province, no matter where There is no need to wait for service from iCare and do not have to worry about whether there is an iCare service center in the area or not. With a delivery service to the front of the house, confident that every product will be delivered safely from a trusted private transport company.
Mr. Sura concluded that COM7 was confident in the second half of the year with the readiness of branches. and stronger online channels will support this year’s growth to meet the target by setting an income target for 2022 to grow at least 20%.