Com2uS (CEO Song Jae-jun, Lee Joo-hwan) has released a teaser video that raises expectations ahead of the 8th anniversary of the global hit ‘Summoners War: Arena in the Sky’ (hereinfollowing Summoners War).
Celebrating its 8th anniversary this year, ‘Summoners War’ has been established as a representative global mobile game since its launch in Korea in April 2014 and global service in June. It is widely loved in Western regions such as North America and Europe, and throughout Asia including Korea.
This teaser video, released through the official YouTube channel of ‘Summoners War’, uses the ink painting concept and the number ‘8’ to express the 8th anniversary of ‘Summoners War’, which users around the world will enjoy together.
In the video, a light attribute painter, a popular monster in ‘Summoners War’ appeared, and intuitively expressed the 8th anniversary by drawing the number ‘8’ with a huge brush. Then, the ink lines of the number ‘8’ that soared into the sky transformed into a shape reminiscent of the infinity symbol (∞) lying on its side, raising the curiosity and anticipation of users waiting for the 8th anniversary.
In addition, Com2uS is preparing various promotions by region to enjoy the 8th anniversary of ‘Summoners War’ with more global users.
In Japan, together with ‘DJ KOHNO’, a member of the famous music group ‘Ketsumeishi’, they are going to announce the 8th anniversary of ‘Summoners War’. We plan to conduct a campaign with DJ Kono, known as a core user of ‘Summoners War’, to strengthen communication with local users and build a stronger brand of ‘Summoners War’.
In addition, ‘Summoners War Europe Tour’ to meet local fans while traveling in major European cities was held in Berlin in early April, and offline events were planned to communicate directly with users in the Americas, including the United States. Various events are being prepared to solidify the long-term box office success of ‘Z War’.
Seo Dong-min, reporter for Hankyung.com Game Talk
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