2023-04-19 07:22:26
The group therefore decided to restructure Dreamland and Dreambaby, which together form a single technical operating unit. This restructuring could affect 192 of the approximately 1,100 employees and lead to the closure of a Dreamland store and five Dreambaby.
A Renault procedure is initiated. “The restructuring of Dreambaby should give this non-food formula a new impetus to grow sustainably and on its own and contribute to the group’s long-term strategy.“, advance Colruyt. By acquiring 75% of the shares, the Belgian company ToyChamp would also take control of Dreamland which will continue to exist as a brand, legal entity and employer.
The transaction, whose figures have not been disclosed, should materialize by the end of the year. Founded in 2001, ToyChamp has 9 toy stores in Belgium (in the provinces of Antwerp and Limburg) and 24 in the Netherlands. It employs around 450 people.
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