Coldplay takes possession of the King Baudouin stadium to end a “totally unprecedented” summer there

The geographical location of Brussels therefore also plays a role, since, of the 23 Coldplay concerts in Europe, there will only have been in Germany, France, Poland, Great Britain and Belgium. But not in the Netherlands, nor in Switzerland, Luxembourg, Spain, Italy and the countries in the north of the continent. “Ed Sheeran didn’t go to Amsterdam either“, notes Benoît Hellings, who is already pleased with the impact on the catering industry and the economic benefits for the Brussels Region of the various concerts since many of the fans present do not come from Belgium.

“For all the aforementioned reasons, it is easy for an organizer to organize several concerts in Brussels and to attract an audience from the neighboring countries of Belgium.“, analyzes the elected Ecolo once more, according to whom you must have sold at least 40,000 tickets for a concert at the King Baudouin stadium to be profitable.

The summer of 2023 is also already looking very good there, with four pre-bookings of the sports arena, including a farm for the French singer Mylène Farmer July 22.