2024-01-23 13:05:56
With less than 200 days until the start of the Olympic Games and 221 days until the Paris 2024 Paralympic Games, Coca-Cola has kicked off its new campaign to allow thousands of people to try their chances to win tickets for the biggest sporting event in the world.
Since January 15 and until March 15, Coca-Cola has deployed several measures throughout mainland France:
-Visibility on nearly 300 million products, available in stores, on all drinks bearing the brands of The Coca-Cola Company (Coca-Cola, Coca-Cola Without Sugars, Fuze Tea, Tropico, Fanta and Sprite) . Simply scan the QR code on the products purchased from the brands to play and try to win places for the Paris 2024 Games.
-A media campaign supported by the Fuze Tea brand, Global Partner, with the possibility of winning places for the Paris 2024 Games by scanning the QR codes present on the brand’s products, available at the various points of sale.
-An innovative marketing campaign, where experience is at the heart of the activation, entitled #FindYourPlace, supported by the Coca-Cola brand, with a unique treasure hunt in which the general public is invited to find the digital and QR codes Physical and digital codes, hidden in around forty cities in mainland France.
From January 24 to March 15, there are 300 million hidden QR codes, which allow you to earn points and optimize your chances of winning tickets for the Paris 2024 Olympic and Paralympic Games. Among the tickets up for grabs, Coca -Cola provides tickets for 2 people for the opening ceremony of the Paris 2024 Olympic Games, but also 24 packages (accommodation, transfers, events) for the events of the Paris 2024 Olympic Games. From now on, the general public is invited to download the Coca-Cola application for free, where all the QR Codes will converge, to immediately find out if the QR Code is a winner or not (exception for the Opening Ceremony, where a draw will take place among all the people having found the QR Code!) and to find out more about the Competition organized by Coca-Cola.
-The hunt for the red Coca-Cola seats begins on January 24, a traveling journey which will take the public to sometimes unexpected places such as Avenue La Pixel in Saint-Denis, the Escaliers du Cour Julien in Marseille or even the Tourist Office of Chamrousse…
-The Coca-Cola seats will also be found in Paris 2024 partner brands: the FNAC stores on Champs-Elysées and Ternes in Paris, Nantes, Bordeaux, Limoges, Toulouse, Montpellier, Saint-Etienne, Clermont-Ferrand and Nancy. But also at the Accor Arena in Paris as well as in certain Westfield shopping centers, including Westfield Euralille, Westfield Forum des Halles, Westfield Les 4 Temps or Westfield La Part-Dieu but also Rennes Alma and Toison d’Or in Dijon to try to gain places instantly.
Until March 15, Coca-Cola is offering an augmented reality filter on the Snapchat application allowing the red Coca-Cola seats to appear virtually. Once these have been found, all you have to do is enter a code in the Coca-Cola application to try to win places for Paris 2024.
On social networks, codes will be revealed by high-level athletes and content creators as part of their collaboration with the Coca-Cola brand on the occasion of the Paris 2024 Olympic and Paralympic Games. Finally, hunters of QR Codes can also try their luck by finding the #FindYourPlace campaign posters located in bus shelters and by scanning the QR codes with the Coca-Cola application.
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