It was the unexpected surprise of Monday April 4th. Coca-Cola unannounced announced a new limited flavor described by the brand as “pixel-perfect” – dubbed Coca-Cola Zero Byte. Beyond the question of what the famous pixels may taste like, you should know that the initiative is quite serious – it is in no way a late April 1st.
The brand is actually taking a first step into the metaverse with this drink. Coca-Cola reveals in passing that the first can of Coca-Cola Zero Byte has been hiding for some time on a new island in the open world of the game Fortnite. This strange taste, which will be available in limited quantities via the American Coca-Cola site from May 2, 2022, is the latest idea from Coke Creations, the firm’s R&D center.
Coca-Cola Byte: how does the new “pixel flavor” taste?
We already owe this division another surprising taste – “stardust” (… or “Stardust” in the original version). The strategy director at Coca-Cola explains to our colleagues from Cnet: “what I find particularly exciting regarding this ‘Coke Creation’ is the intentional, mysterious nature of the very definition of taste that pixels are meant to have. We know that all new Coca-Cola creations will provoke debate and curiosity.”
The brand’s press release states that this drink “delivers the flavor of pixels in a drink that transcends both the digital and physical worlds”. Apparently Coca-Cola’s latest daring creation – the famous “Stardust” version was simply a kind of normal Coca-Cola with a more pronounced ginger taste.
As you’d expect, there’s no predefined convention around what pixels should taste like. Unless you give this drink the unsavory flavor of plastic, liquid crystals/organic compounds and indium oxide – which dominate, you can imagine the real bouquet that a downloading pixel must normally leave on the tongue.
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Unfortunately, it will probably not be possible to obtain cans in France. As we told you, the drink will only be sold on the American site of Coca-Cola, with limited deliveries in the United States. The firm speaks of ultra-limited quantities available on a “first come, first served” basis.
