Source title: “Cloud” camping with the audience, iQIYI’s “Camp Together” will be launched on April 28
Produced by iQIYI, co-produced by Caviar and Jiangsu Satellite TV, and co-produced by iQIYI Encore Studio, the outdoor trendy camping reality show “Let’s Camp Together” has been officially launched on April 28, every Thursday at 18 o’clock in love Qiyi, Suike APP, and Kiwi TV are broadcast exclusively on the entire network, and are broadcast exclusively on Jiangsu Satellite TV. The program focuses on the camping life sought following by young people nowadays. The camping family consists of Chen Weiting, Huang Yali, Wang Ziyi, Yang Di, Zhong Chuxi and Zhang Ruonan to experience the advanced camping life from the easy to the difficult and from the shallow to the deep, and truly present the closeness of contemporary youth. A trendy attitude towards life that is natural and fun to enjoy life.
Camping is a short-distance travel method that has become popular among young people in recent years. According to iiMedia Research consulting data, from 2014 to 2020, the market size of China’s camping camps increased from 7.71 billion yuan to 16.8 billion yuan, and the market size is expected to exceed 35 billion yuan in 2022. The exploration and sharing of camping-related equipment, location selection, and food and clothing have also become social topics that young people are keen on. In “Let’s Camp Together”, the camping family will embark on 5 trips of 2 days and 1 night, approaching many different camping sites such as deserts, rainforests, grasslands, suburbs, beaches, etc., and “cloud” camping with the audience, feeling the nature of the motherland landscape. At the same time, the program creates trendy and interesting camping white papers for the audience through such links as camp experience, night talk around the fireplace, as well as interactive gameplay such as angel games, reverse games, and reasoning games.
The first stop of camping, the guests came to a mature camp in the suburbs of the city to start the first collective camping: set up tents, chop wood and make a fire for cooking, interactive games, sit around and chat regarding life. After the program was broadcast, many viewers sighed, “Although I can’t really yearn for it, I look forward to calling three or five friends following the epidemic, and also have a good-looking, fun, and delicious camping experience.”
As an emerging trend of lifestyle, camping meets a series of needs of young people, such as life enjoyment, emotional decompression, and social activities. “Let’s Camp Together” focuses on the outdoor daily life of the camping family, naturally showing the relationship between people in front of the audience, allowing the audience to see the life they have experienced, the neglected life, the desire and the longing for life.
Produced by iQIYI, co-produced by Caviar and Jiangsu Satellite TV, and co-produced by iQIYI Encore Studio, the outdoor trendy camping reality show “Let’s Camp Together” has been officially launched on April 28, every Thursday at 18 o’clock in love Qiyi, Suike APP, and Kiwi TV are broadcast exclusively on the entire network, and are broadcast exclusively on Jiangsu Satellite TV. The program focuses on the camping life sought following by young people nowadays. The camping family consists of Chen Weiting, Huang Yali, Wang Ziyi, Yang Di, Zhong Chuxi and Zhang Ruonan to experience the advanced camping life from the easy to the difficult and from the shallow to the deep, and truly present the closeness of contemporary youth. A trendy attitude towards life that is natural and fun to enjoy life.
Camping is a short-distance travel method that has become popular among young people in recent years. According to iiMedia Research consulting data, from 2014 to 2020, the market size of China’s camping camps increased from 7.71 billion yuan to 16.8 billion yuan, and the market size is expected to exceed 35 billion yuan in 2022. The exploration and sharing of camping-related equipment, location selection, and food and clothing have also become social topics that young people are keen on. In “Let’s Camp Together”, the camping family will embark on 5 trips of 2 days and 1 night, approaching many different camping sites such as deserts, rainforests, grasslands, suburbs, beaches, etc., and “cloud” camping with the audience, feeling the nature of the motherland landscape. At the same time, the program creates trendy and interesting camping white papers for the audience through such links as camp experience, night talk around the fireplace, as well as interactive gameplay such as angel games, reverse games, and reasoning games.
The first stop of camping, the guests came to a mature camp in the suburbs of the city to start the first collective camping: set up tents, chop wood and make a fire for cooking, interactive games, sit around and chat regarding life. After the program was broadcast, many viewers sighed, “Although I can’t really yearn for it, I look forward to calling three or five friends following the epidemic, and also have a good-looking, fun, and delicious camping experience.”
As an emerging trend of lifestyle, camping meets a series of needs of young people, such as life enjoyment, emotional decompression, and social activities. “Let’s Camp Together” focuses on the outdoor daily life of the camping family, naturally showing the relationship between people in front of the audience, allowing the audience to see the life they have experienced, the neglected life, the desire and the longing for life.
