Closeness campaign, the new slogan of libertarians for August

2023-07-09 05:43:05

Javier Milei, the presidential candidate of La Libertad Avanza, closed one of his most complicated weeks since he intends to lead the Casa Rosada. Not only because of the alleged purchase and sale of places on his lists, with plenty of testimonies, but also because of an alleged pact with Sergio Massa, which is fueled by those who were not on the LLA ballots. For now, the force intends to turn the page, focused on a “closeness” campaign and there will be no new referrals to the accusations.

The last to join the wave of complaints was Matías Cerdá, entrepreneur of Vicente López, who was going to be the face of the space to compete in the Buenos Aires district. But at the last moment, as he asserted, his payroll was terminated and replaced in an untimely manner. In addition, he supported a theory that hits LLA: that there was an agreement with the Minister of Economy to diagram the ballots, something that Milei was in charge of denying.

In any case, the Buenos Aires leader takes the presidential candidate out of the center of the scene, calls him “naive”, and points against the small libertarian table, made up of his sister, Karina, and Carlos Kikuchi, as those responsible for the party adding men and women involved in legal cases. “In that naivety is the complicity with Massa,” he said.

With this scenario, the liberal party has some clear points to face the last month facing the PASO. One goes through the “backlash operation”, which consists of denouncing with document letters those who accused Milei and the small sales desk for her applications. The other is to stop making references to what is stated: from the side of the national deputy, they point out to PROFILE that “Javier already said everything he had to say on the subject” and that he does not intend to do it again.

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And that a “closeness” campaign will begin, as they delimit. This means that beyond events and walks, the economist will have more face-to-face activities with people. There will also be an emphasis on messages dedicated to social networks, especially on Instagram, TikTok and YouTube, which are those in which the posts issued by LLA perform best. The tours will continue to be part of the libertarian strategy: Milei will be in the north, in Mendoza, San Juan and San Luis, as well as the Buenos Aires suburbs, a district that is betting on being managed by Carolina Píparo, the force’s candidate.

Yesterday, the libertarian appeared with the deputy in La Plata. “The country is on the brink of hyperinflation. Why don’t we discuss how to solve the problems of the Argentines?” he asked himself.

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