Money Today Paris (France) = Reporter Hwang Guk-sang | 2024.07.15 11:27
[삼성 갤럭시 언팩 2024] ‘Galaxy Z Flip 6 Olympic Edition’ to be distributed to athletes from around the world participating in the Paris Olympics
The opening ceremony of the ‘2024 Paris Olympics’ is less than two weeks away. Approximately 17,000 athletes from 206 countries will participate in this year’s Olympics. Since the 1998 Nagano Winter Olympics, the IOC has been a worldwide partner. Samsungwill be providing foldable phones with the latest AI (artificial intelligence) features to all athletes from around the world attending the upcoming Olympics. The devices being provided are the ‘Galaxy Z Flip 6 Olympic Edition,’ one of the latest foldable phones (folding smartphones).
North Korean athletes will also participate in this Olympics. It will be their first time participating in a summer Olympics in eight years since the 2016 Rio de Janeiro Olympics. North Korea appears to have secured 16 spots in the main competition in seven events at this Olympics. Will Samsung Electronics’ latest AI-enabled Z Flip 6 be in the hands of North Korean athletes?
The correct answer is “We don’t know yet.” Park Jeong-mi, executive director of the marketing team at Samsung Electronics’ MX business division, said at a press conference held as part of the Paris Unpacked event on the 11th (local time), “Samsung Electronics will not be delivering athlete phones individually to the athletes,” and “If we deliver the Olympic edition phones to the IOC, the IOC and the Paris Olympic Organizing Committee will make a decision.”
At the Unpacked event in January, Samsung Electronics unveiled the Galaxy S24 series, a premium phone that applies the world’s first ‘on-device AI’ (device-mounted AI) technology, and at the Paris Unpacked event in July, it unveiled the world’s first AI phone among foldable phones. And in order to seize the hegemony of AI devices, it is carrying out more active marketing at this Olympics. The marketing campaign of ‘providing the latest AI phone to all athletes’ was also promoted in this context.
Samsung Electronics has released Olympic editions for every major Olympic event since the 1998 Nagano Olympics. Although Samsung Electronics had a phone for athletes in the past, it was often not used. This is because athletes who used competing products such as Apple iPhones had little incentive to use Galaxy phones that run on the Android operating system.
Samsung Electronics expects that this Z Flip 6 will be more explosive than past Olympic editions. This is because the athletes taking selfies on the podium with the Z Flip 6 can be broadcast in real time to viewers around the world. In the past, athletes were not allowed to bring their own smartphones to the podium. Only the official Olympic media might film the awards ceremony podium from a distance. This time, the IOC has allowed athletes to take selfies of themselves when they receive their medals, but only with the athlete phones provided by Samsung Electronics. This is a first in Olympic history.
The Z Flip 6 is equipped with a 50-megapixel wide-angle camera, a 12-megapixel ultra-wide-angle camera, and a 10-megapixel front-facing camera. The new 50-megapixel high-resolution sensor supports 2x zoom at the level of optical zoom. Even at up to 10x zoom, you can take clear pictures using AI. After folding the phone in half and taking a picture with the cover screen (Flex Window), the AI will automatically zoom in or out and find the optimal composition to help you take a satisfying picture. The athletes enjoying the unforgettable Olympic awards ceremony on the Z Flip 6 will be live streamed. The athletes can directly upload selfies to their fans through social media such as Instagram from their own phones.
Park Sang-moo said, “We were very concerned regarding how to improve the phenomenon of players not using their personal phones,” and “We cannot force players to use their personal phones, but we will try to inform them on how to use them.” One of the ways to do this is to install essential apps on players’ phones during the Olympics.
He said, “The app contains basic information regarding the Olympics, game schedules, weather, and tourist information,” and “Even when a sudden announcement comes from the Paris Organizing Committee or the Olympic Committee, you can check it with the default app installed on your phone.” In addition to basic services installed on the Z Flip 6, such as the simultaneous interpretation function, it also comes with an in-app pass that allows you to enjoy Coca-Cola vending machines for free, and the ‘Ile de France Mobility’ transportation card that allows unlimited use of Paris public transportation.
Park Sang-moo also emphasized, “One of the reasons why athletes in the past did not use the Olympic edition phones was because there was no global warranty,” and “Now, we have secured a global warranty, so athletes can take the phones they used in Paris back to their home countries and use them.”
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Money Today Paris (France) = Reporter Hwang Guk-sang | 2024.07.15 11:27
[Samsung Galaxy Unpack 2024] ‘Galaxy Z Flip 6 Olympic Edition’ to be distributed to athletes from around the world participating in the Paris Olympics
With the opening ceremony of the ‘2024 Paris Olympics’ just two weeks away, approximately 17,000 athletes from 206 countries are gearing up to compete. Samsung, a worldwide partner with the IOC since the 1998 Nagano Winter Olympics, will be providing all participating athletes with the latest foldable phone, the ‘Galaxy Z Flip 6 Olympic Edition,’ featuring cutting-edge AI capabilities. This move underscores Samsung’s commitment to equipping athletes with the most advanced technology.
North Korean athletes will also be participating in the Olympics, marking their return to the summer games following an eight-year absence. They have secured 16 spots in seven different events at this Olympics. Will North Korean athletes also be using the AI-powered Z Flip 6?
The answer to that question remains unclear. During a press conference at the Paris Unpacked event on the 11th (local time), Park Jeong-mi, Executive Director of the marketing team at Samsung Electronics’ MX business division, stated that “Samsung Electronics will not be delivering athlete phones individually to the athletes.” He further explained that “If we deliver the Olympic edition phones to the IOC, the IOC and the Paris Olympic Organizing Committee will make a decision.”
Earlier this year in January, Samsung introduced the Galaxy S24 series, featuring the world’s first ‘on-device AI’ technology. Now, at the Paris Unpacked event, Samsung unveiled the Z Flip 6, the world’s first AI-powered foldable phone. This launch is part of Samsung’s aggressive marketing strategy to establish dominance in the AI device market. The initiative to provide all athletes with the latest AI-powered phone aligns with this strategy.
Since the 1998 Nagano Olympics, Samsung has released Olympic editions for every major Olympic event. However, previous athlete-specific phones were often underutilized as many athletes preferred Apple iPhones, which run on a different operating system. This year, Samsung expects the Z Flip 6 to have a greater impact than previous Olympic editions. The ability for athletes to take selfies on the podium with the Z Flip 6 and have those images broadcasted in real-time to audiences worldwide is a game-changer. In the past, athletes were not permitted to bring their own smartphones to the podium, and only official Olympic media might film the medal ceremonies from a distance. This time, the IOC has granted athletes the privilege of taking selfies while receiving their medals, but only with the athlete phones provided by Samsung. This represents a groundbreaking change in Olympic history.
The Z Flip 6 boasts an impressive camera setup, including a 50-megapixel wide-angle camera, a 12-megapixel ultra-wide-angle camera, and a 10-megapixel front-facing camera. The 50-megapixel high-resolution sensor supports 2x optical zoom. Utilizing AI technology, the phone delivers clear images even at up to 10x zoom. AI also plays a key role in taking optimal photos with the Flex Window. When the phone is folded, AI automatically zooms in or out to achieve the best framing. This feature allows athletes to capture and share their unforgettable Olympic moments with the world. Athletes can upload selfies directly to social media platforms like Instagram with ease.
During a recent briefing, Park Sang-moo acknowledged the challenges of convincing athletes to use the Olympic edition phones, recognizing that they cannot be forced to do so. He highlighted the planned installation of essential apps on the athlete phones, which will include information regarding the Olympics, schedules, weather, and tourist attractions. This move aims to encourage athletes to use the phones due to their practical value. The phones will also feature a simultaneous interpretation function, a free Coca-Cola vending machine pass, and an ‘Ile de France Mobility’ transportation card, offering exclusive benefits and added convenience to the athletes.
Park Sang-moo emphasized that previous Olympic edition phones did not have global warranties, which discouraged their use. Now, the Z Flip 6 comes with a global warranty, allowing athletes to take the phones home and continue using them. This crucial change paves the way for wider adoption of the Olympic edition phone.
Money Today Paris (France) = Reporter Hwang Guk-sang | 2024.07.15 11:27
[Samsung Galaxy Unpack 2024] ‘Galaxy Z Flip 6 Olympic Edition’ to be distributed to athletes from around the world participating in the Paris Olympics
The opening ceremony of the ‘2024 Paris Olympics’ is less than two weeks away. Approximately 17,000 athletes from 206 countries will participate in this year’s Olympics. Since the 1998 Nagano Winter Olympics, the IOC has been a worldwide partner. Samsung will be providing foldable phones with the latest AI (artificial intelligence) features to all athletes from around the world attending the upcoming Olympics. The devices being provided are the ‘Galaxy Z Flip 6 Olympic Edition,’ one of the latest foldable phones (folding smartphones).
North Korean athletes will also participate in this Olympics. It will be their first time participating in a summer Olympics in eight years since the 2016 Rio de Janeiro Olympics. North Korea appears to have secured 16 spots in the main competition in seven events at this Olympics. Will Samsung Electronics’ latest AI-enabled Z Flip 6 be in the hands of North Korean athletes?
The correct answer is “We don’t know yet.” Park Jeong-mi, executive director of the marketing team at Samsung Electronics’ MX business division, said at a press conference held as part of the Paris Unpacked event on the 11th (local time), “Samsung Electronics will not be delivering athlete phones individually to the athletes,” and “If we deliver the Olympic edition phones to the IOC, the IOC and the Paris Olympic Organizing Committee will make a decision.”
At the Unpacked event in January, Samsung Electronics unveiled the Galaxy S24 series, a premium phone that applies the world’s first ‘on-device AI’ (device-mounted AI) technology, and at the Paris Unpacked event in July, it unveiled the world’s first AI phone among foldable phones. And in order to seize the hegemony of AI devices, it is carrying out more active marketing at this Olympics. The marketing campaign of ‘providing the latest AI phone to all athletes’ was also promoted in this context.
Samsung Electronics has released Olympic editions for every major Olympic event since the 1998 Nagano Olympics. Although Samsung Electronics had a phone for athletes in the past, it was often not used. This is because athletes who used competing products such as Apple iPhones had little incentive to use Galaxy phones that run on the Android operating system.
Samsung Electronics expects that this Z Flip 6 will be more explosive than past Olympic editions. This is because the athletes taking selfies on the podium with the Z Flip 6 can be broadcast in real time to viewers around the world. In the past, athletes were not allowed to bring their own smartphones to the podium. Only the official Olympic media might film the awards ceremony podium from a distance. This time, the IOC has allowed athletes to take selfies of themselves when they receive their medals, but only with the athlete phones provided by Samsung Electronics. This is a first in Olympic history.
The Z Flip 6 is equipped with a 50-megapixel wide-angle camera, a 12-megapixel ultra-wide-angle camera, and a 10-megapixel front-facing camera. The new 50-megapixel high-resolution sensor supports 2x zoom at the level of optical zoom. Even at up to 10x zoom, you can take clear pictures using AI. After folding the phone in half and taking a picture with the cover screen (Flex Window), the AI will automatically zoom in or out and find the optimal composition to help you take a satisfying picture. The athletes enjoying the unforgettable Olympic awards ceremony on the Z Flip 6 will be live streamed. The athletes can directly upload selfies to their fans through social media such as Instagram from their own phones.
Park Sang-moo said, “We were very concerned regarding how to improve the phenomenon of players not using their personal phones,” and “We cannot force players to use their personal phones, but we will try to inform them on how to use them.” One of the ways to do this is to install essential apps on players’ phones during the Olympics.
He said, “The app contains basic information regarding the Olympics, game schedules, weather, and tourist information,” and “Even when a sudden announcement comes from the Paris Organizing Committee or the Olympic Committee, you can check it with the default app installed on your phone.” In addition to basic services installed on the Z Flip 6, such as the simultaneous interpretation function, it also comes with an in-app pass that allows you to enjoy Coca-Cola vending machines for free, and the ‘Ile de France Mobility’ transportation card that allows unlimited use of Paris public transportation.
Park Sang-moo also emphasized, “One of the reasons why athletes in the past did not use the Olympic edition phones was because there was no global warranty,” and “Now, we have secured a global warranty, so athletes can take the phones they used in Paris back to their home countries and use them.”
