Arista mandated Clark Influence to create an influence campaign in connection with the new packaging of rosé wine from the Double Vie rangeMD/®. The objective was to introduce the new packaging and generate sales for the 2022 summer season.
Dominique Berberidirectrice marketing Arista, emphasizes the innovative aspect of the packaging, which is unique in food: “Unlike traditional viniers, it limits over-packaging, as there is no cardboard, and its aluminum lining allows the wine to cool more quickly than in glass containers. In the end, it is a practical, unbreakable and easy-to-carry container during the summer season.”
Clark Influence therefore devised a strategy divided into two phases. From creating professional content to scheduling sponsored ads followed by sending packages to influencers whose audience and interests are fully aligned with the brand persona.
Amplified staging on the platform Meta
Clark Influence carried out a photo session in collaboration with the Tango photography studio. Each of the photos had to highlight a consumption occasion linked to the DNA of Double Vie wines.MD/®, packaging design and summer season. Said occasions boil down to a picnic, a tanning session as well as a day at the beach. Thanks to the amount invested in media amplification, more than 513,789 people saw the ads, for a total of 1,315,458 impressions.
Parcel delivery
It is often said that to try it is to adopt it. For this reason, Clark Influence sent gift baskets filled with summer essentials, in the colors of the packaging, to several influencers in Quebec with between 2,800 and 120,000 subscribers. 85% of these have published stories related to the product on their Instagram account. The total number of story frames uploaded is 55. Clark Influence estimates it got 81,350 impressions.
Credits:
Client: Double VieMD/® – Arista, a division of A. Lassonde inc.
Joliane Duboismarketing coordinator
Caroline Bombardiermarketing project manager
Dominique Berberidirectrice marketing
Agence : Clark Influence
Arthur Brenaccreative strategist
Sarah Gervais Houleartistic director
Catherine Binetteaccount manager
Frederique PoulinProject manager
Maxim Darveauproject coordinator
Partner: Tango Photography