Hoffman Estates, Ill., March 6, 2023 (Archyde.com) /PRNewswire/ – Designed with Creative Director-in-Residence Nicola Formichetti, the Future Forward Lab in Paris’ 11th arrondissement and Gen Z magazine MINI V immerse consumers in the world of Claire’s
Global brand Claire’s continues to solidify its position in fashion and culture with the opening of its new store in Paris, creating a space where consumers can experience the future of the brand. Heralding a new era in retail, the store was designed in collaboration with Claire’s Creative Director-in-Residence, Nicola Formichetti. Today, Claire’s celebrates the Rue Faubourg St Antoine store and the launch of MINI V, the newest and youngest edition of the V editorial family, with a fashion week event.
“We want our customers to feel inspired – by our products, our content and our innovative creative partnerships – but most importantly by the shopping experience itself,” said Richard Flint, Claire’s President of Europe. “The new Paris store is a portal in our brand world and a glimpse of our future. Full of exciting experiences and innovative touches, we invite consumers to have fun, experiment and create together with Claire’s.”
The event will also highlight MINI V, which launched in December and was developed in collaboration with Nicola Formichetti and V Magazine to bring a youthful perspective on photography, fashion, music and culture to the new generation. With the release of its second edition this spring, MINI V will continue to be a non-stop festival of art, beauty and inclusivity, exploring the latest trends in fashion and pop culture and driving important conversations on issues such as cyberbullying, self-acceptance and political action through powerful essays written by Gen Z activists, artists and politicians.
“The ‘Zalpha’ gen is fearless, authentic and extremely creative in the way they express themselves, and our brand is a platform that gives them space to express all sides of themselves. With the creation of MINI V, we are advocating for them in a whole new way and making their voice heard,” said Kristin Patrick, Claire’s EVP and Chief Marketing Officer.
“Claire’s and I believe in individuality and together we hope to take the younger generation on an enjoyable and fun journey of self-expression,” said Nicola Formichetti. “With the launch of MINI V, we have a unique opportunity to offer tools to young consumers that allow them to express their personal style, while providing a space in which to explore deeper issues and a powerful platform on which to raise their voices.”
The 1,200 square meter store in Paris is designed to be fully brand-centric, with experiences and social storytelling at its heart. A Formichetti-designed chandelier-ear celebrates the brand’s #EarPrint campaign, while two dedicated ear piercing studios showcase Claire’s industry-leading service and a content creation studio invites consumers to Enjoying creativity The store will serve as a launch pad for exclusive new products and trials while also hosting a constant rotation of experiential and pop-up events.
The store sets the tone for the future of the brand and establishes Claire’s as a destination for new Gen Zalpha products and experiences. Follow @ClairesStores and @MiniVMag on social media.
About Claire’s Holdings LLC
Claire’s Holdings LLC is a fully integrated, global fashion brand company dedicated to advancing self-expression through the creation and delivery of exclusive, well-curated products and experiences. For more information regarding Claire’s, visit corporate.claires.com.
Questions & contact:
Media contact:
Sarah Gordon, SHADOW sgordon@weareshadow.com
Nicole Colasanto, SHADOW ncolasanto@weareshadow.com
Logo –
View original content:
