We don’t often talk regarding the French brand Citroën, simply because it doesn’t offer models here. However, that doesn’t mean we’re watching what she’s doing out of the corner of our eye.
The most recent thing that caught our eye was a change it made to its logo. If the modification had been as subtle as the one made by Volkswagen last year, we would not have mentioned it. However, the change is significant. The chevrons, the heart of the acronym, are still present, fortunately.
The new logo will begin to decorate the models of the brand from the middle of the next year.
Obviously, what is always interesting to retrace during this kind of change is the evolution of the logo over the course of history. In fact, Citroën’s acronym has changed many times over time. The new version, interestingly, is a nod to the original design that was introduced in 1919.
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Regarding the logo, it is of importance in the history of the automobile. The origin of the latter brings us back to one of the greatest innovations in the automotive world, an innovation still used in almost all modern vehicles, the helical gear. Prior to its appearance, transmissions were much more difficult to operate and were generally unreliable. In addition, they were noisy and made driving uncomfortable.
Helical gearing resulted in smooth power transfers between gears. We would have a hard time imagining anything other than that today. The logo represents the herringbone pattern of a double helix gear. André Citroën brought this logo to life following being inspired by his first metalworking company which produced double helix gears.
As for the new Citroën logo, it marks the change of direction of the manufacturer which will also transform its range so that it becomes electric.
Over the past few months, we have seen several logo changes in the industry. Besides Citroën, and the previously mentioned Volkswagen, BMW, Buick, GM, Lotus, Mini and Nissan, among others, have redesigned their respective logos.
