2023-05-18 22:52:34
The Cineplex cinema chain is getting its ears fired up by the Competition Bureau “for movie tickets at a price lower than what many consumers actually have to pay”.
• Read also: $1.50 more per ticket at Cineplex, a justified decision?
Since June 2022, Cineplex has been charging customers a $1.50 reservation fee for each ticket without clearly indicating it in the advertised price, which is a violation of the law, according to the Bureau.
“A Bureau investigation found that many consumers are unable to purchase tickets on Cineplex’s website or mobile app at the advertised price because the company adds a mandatory $1.50 online reservation fee. at the price of a ticket,” the organization said in a statement Thursday followingnoon.
The Competition Bureau, an independent body affiliated with the federal government, hopes its court action will put an end to “misleading “, that Cineplex will “pay a penalty” and “compensate harmed consumers”.
“We are taking legal action once morest Cineplex because deceptive tactics such as partial pricing mislead and harm consumers,” said Competition Commissioner Matthew Boswell.
Also according to the office, the “unwanted” fee, considered an example of “partial pricing”, is a “false or misleading practice, unless the additional fixed costs are imposed by the government, such as sales tax. “.
“The Bureau argues that online reservation fees have generated significant revenue for Cineplex since their introduction in June 2022.” Cineplex is the largest theater chain in Canada, with approximately 170 locations and more than 10,000 employees across the country.
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