This partnership aims to optimize the customer experience by offering personalized digital banking solutions and simplifying access to financial services, thus making CIH BANK a banking partner of choice for all Moroccans.
CASABLANCA, Morocco, October 16, 2024-/African Media Agency (AMA)/- Specializing in engagement banking, Backbase is proud to announce its strategic partnership with CIH BANK, a leading financial institution in banking innovation in Morocco. This partnership is fully in line with CIH BANK’s strategy aimed at strengthening its role as a pioneer in digital banking transformation while promoting financial inclusion.
The integration of the Backbase platform will support CIH BANK in the modernization of its digital infrastructure, thus improving its banking services by making them ever more accessible and customer-centric.
Indeed, simplifying the process of entering into a relationship with the bank will facilitate access to banking services for all Moroccans, by making each interaction faster and intuitive.
Furthermore, CIH BANK will offer a fully personalized customer experience, designed to meet the specific needs and preferences of each user.
By ensuring continuity and fluidity across all its channels, CIH BANK aims to improve customer satisfaction at each point of contact.
This partnership positions CIH BANK at the forefront of banking innovation in Morocco, allowing it to accelerate its digital development while offering an accessible and deeply customer-centric banking experience.
Matthijs Eijpe, Executive Vice President and General Manager at Backbase CEEMEA, said: “Collaborating with CIH BANK at this stage of their digital transformation is truly exciting. By improving their digital infrastructure through our platform, CIH BANK is positioning itself to continuously respond to customer needs, quickly adapt to market demands and provide the modern and secure services that Moroccan customers deserve. »
“This partnership with Backbase marks a significant step in our digital transformation strategy. Indeed, we are constantly committed to providing our customers with innovative banking solutions, offering them a personalized experience adapted to their needs. This new collaboration will allow us to further facilitate access to modern and inclusive banking services. »says Mr. Driss Bennouna, Deputy General Director in charge of Technological Services, Organization and Quality, at CIH BANK.
Distributed by African Media Agency (AMA) for Backbase.
About Backbase
Backbase’s mission is to reinvent banking around the customer. We are the publisher of the Engagement Banking Platform – a platform that allows banks to accelerate their digital transformation by gradually modernizing their main customer journeys. From entering a relationship to day-to-day banking, including loan granting and investment, our platform streamlines every aspect of the customer and employee journey. Pre-integrated with core banking systems and cutting-edge fintechs, the Backbase platform enables institutions to drive innovation at scale, driving instant value creation.
Market analysts such as Forrester, Gartner, Celent, Omdia and IDC continually recognize Backbase’s leadership position in its category. More than 150 financial institutions worldwide have adopted Backbase’s Engagement Banking platform, including AIB, Banorte, Barclays, BIAT, Bank of the Philippine Islands, BDO, BNP Paribas, Banque Saudi Fransi, BRD, Citibank, Discovery Bank, First National Bank, HDFC, Ila Bank, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, OTP Group, PostFinance, Raiffeisen, Standard Bank, Saudi National Bank, Société Générale, Truist and TPBank.
Backbase is a private fintech company, founded in 2003 in Amsterdam (global headquarters), with regional offices in Atlanta (US headquarters), Cardiff, Dubai, Hyderabad, Krakow, London, Mexico, Singapore (Asian headquarters), Sydney and Toronto.
For more information, visit www.backbase.com
About CIH BANK
CIH BANK is a universal bank intended for individuals, professionals, businesses, as well as the real estate development sector. Thanks to a wide range of banking products and services, the Bank covers different areas of expertise, thus meeting the diverse needs of its customers.
Committed to anticipating the expectations of its customers, CIH BANK constantly develops personalized solutions to meet the specific requirements of each market segment. This dynamic approach allows the Bank to adjust to changes in the banking sector and to offer ever more relevant offers.
By combining digitalization and proximity, CIH BANK offers an optimized banking experience, supported by a network of more than 336 branches and 716 automated teller machines across Morocco, thus allowing quality service and optimal accessibility for its customers.
This combination of advanced digital services and a large branch network makes CIH BANK a player of choice for all those looking for financial solutions adapted to their expectations.
For more information, visit www.cihbank.ma
Source : African Media Agency (AMA)
2024-10-16 11:09:00
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