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With a notice in the shopping plaza, the real reason why it was decorated with Christmas decorations has been clarified.
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Seasonal marketing has proven its importance to physical and digital consumers.
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Christmas is one of the celebrations where consumers tend to spend the most.
Insurgent Galleries has taken Internet users by surprise after starting his Christmas decoration… in the middle of June.
Today there are endless dates that are used by brands to increase their income by adopting the markets seasonalwhich promote a product during a marketing period in a specific time or seasonal framework, generally when a social celebration is held, such as Three Kings’ Day, Valentine’s Day, Day of the Dead and one of the most recognized worldwide, Christmas.
The Christmas season significantly boosts the economy of countless businesses around the world; To take into account how important the adoption of this strategy can become in the business world, it would be worth taking into account the Statista graph where it shows the average spending per capita at Christmaswhich is around 368 dollars only in Mexico, while in Chile it reaches 370 dollars, in Peru 308 dollars, in Argentina 290 dollars and in Brazil 282 dollars.
This seasonal market is mainly adopted in the month of December, but for months before (and even some after) retail stores, shopping centers and businesses, prepare their spaces with decorations that encourage this type of Christmas shopping… perhaps spending a couple of months of time.
Insurgent Galleries is a shopping mall located in the Del Valle neighborhood of Mexico City, which on this occasion has drawn the attention of its visitors and other users on social networks, since it seems to have advanced its Christmas with some characteristic decorations in their spaces.
@zurosai Kestapasanding #Christmas #cdmx #galleries #insurgents #June ♬ All I Want for Christmas Is You – Mariah Carey
What did I miss?!! It’s June 1 and they already put Christmas on @galeriasinsurgentes ???????????? pic.twitter.com/mMYKem3kWW
– Adriana Garcia (@ardilla68) June 1, 2022
Hahaha I thought the same https://t.co/bpQu5jFeSF
— Mr. Daniel Wick☯️???? (@blackwick17) June 4, 2022
Despite the surprise it gave Insurgentes Galleries with their “Christmas”everything seems to indicate that they did not advance any date, but that they are carrying out a recording of a movie, a fact that they reported by means of a poster clarifying why this was happening.
– Luz G. Alva (@luzgalv) June 4, 2022
Although on this occasion everything seems to indicate that it was a “false alarm”, it is worth emphasizing what the adoption of seasonal markets are able to achievesince any product or service that focuses on these manages to position itself in the eyes of consumers, a reality that can be used on numerous occasions throughout the year, if it is committed to carrying out the appropriate strategies.
Whether with attractive promotions or products related to the date, those businesses and companies that are committed to joining this opportunity have proven to be widely received by all types of audiences.
To account for the power of seasonal markets, Hubspot shows that seasonal marketing is a growth factor for e-commerce in Latin Americaestimating that it manages to generate a value of approximately 118 billion dollars in its regions.
Despite this, on some occasions these types of opportunities are exploited in an abusive manner by some brands, businesses and industries, as is often the theme of hotels, motels and restaurants in Mexico, forcing entities such as Profeco to target these establishments to avoid fraud during Valentine’s Day.
The seasonal marketing has demonstrated its level of presence in Mexican consumers, when will we begin to see the first true Christmas decorations?
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