Christine Lutz, the esteemed national director of sales and marketing for Coldwell Banker’s Dawn McKenna Group, has been appointed to spearhead sales for The Avenue, an eagerly awaited mixed-use redevelopment project nestled in the heart of downtown Naples, Florida.
Lutz, who proficiently manages the Dawn McKenna Group‘s new development division, boasts an impressive track record, having directed sales and marketing initiatives for over 55 new residential developments throughout the United States. The Dawn McKenna Group stands out as Coldwell Banker’s premier real estate team operating in the Midwest, as well as in the burgeoning markets of Southwest Florida and Park City, Utah.
The Avenue is strategically located on 5th Avenue, intricately positioned between 5th and 6th Avenues and extending from 9th to 11th Streets. This dynamic redevelopment will consist of four architecturally stunning buildings that encircle a meticulously designed center plaza, marking a grand entryway to the historic Old Naples district. The ground floors will host a curated selection of high-end retail and hospitality establishments, providing a vibrant atmosphere, while 50 luxurious residences will grace the upper levels.
Designed by the acclaimed MHK Architecture, these exquisite homes will offer a range of two to four bedrooms and will be priced between just under $3 million to a striking $8 million. Residents will indulge in a host of impressive amenities, including rooftop pools, state-of-the-art fitness centers, and elegantly appointed club rooms.
Official sales are anticipated to kick off in January 2025, with reservations being accepted shortly. The ambitious construction is slated to commence next year, setting the stage for a landmark development.
“The Avenue offers the perfect seasonal or permanent home for those seeking a sophisticated urban experience in a coastal community lifestyle,” Lutz emphasized. “The Avenue provides close proximity to Naples’ finest luxury shops, exquisite dining options, beautiful beaches, and a variety of cultural attractions, while also being ideally located near some of the area’s most prestigious golf clubs. We’ve received an incredible response ahead of our official launch and are actively maintaining an interest list.”
“Christine and I are thrilled to support The Avenue, which will deliver unparalleled luxury living that is synonymous with Naples,” Dawn McKenna remarked. “Christine’s extensive experience in pre-production planning, sales strategy, and marketing, from concept to closing, will undoubtedly be a tremendous asset to the project.”
How do you plan to balance the commercial aspects of The Avenue with its community-focused features?
**Interview with Christine Lutz on Her New Role with The Avenue**
**Editor:** Thank you for joining us today, Christine. Congratulations on your new appointment to lead sales for The Avenue in downtown Naples. Can you tell us what drawn you to this project?
**Christine Lutz:** Thank you! I’m thrilled about this opportunity. The Avenue is such a unique and exciting project, strategically located in the heart of Naples. It represents not only a redevelopment of the area but also a vision for creating a vibrant community hub. I’m passionate about transforming spaces that enhance the quality of life for residents and visitors alike.
**Editor:** You have a remarkable track record in managing sales and marketing initiatives for residential developments. How will your experience with the Dawn McKenna Group inform your approach at The Avenue?
**Christine Lutz:** My experience has taught me the importance of creating compelling narratives around each development. At the Dawn McKenna Group, I managed over 55 projects, focusing on understanding market needs and trends. I plan to apply that knowledge here to ensure that The Avenue resonates with the local community and aligns with their lifestyle preferences.
**Editor:** The Avenue will feature four architecturally stunning buildings with a central plaza. What are your hopes for how these spaces will be utilized by the community?
**Christine Lutz:** My vision is for the plaza to be a true gathering place—a space where residents can relax, socialize, and participate in community events. We want it to foster a sense of belonging and vibrancy. The surrounding buildings also offer a mix of retail, dining, and living options that cater to various demographics, which is essential for creating a lively atmosphere.
**Editor:** As you embark on this journey with The Avenue, what are some challenges you anticipate?
**Christine Lutz:** One challenge will be managing the expectations of various stakeholders, including investors, community members, and future residents. Open communication is key. Additionally, striking the right balance between the project’s commercial aspects and its community-focused features will be crucial for overall success.
**Editor:** what message do you have for potential residents and businesses interested in The Avenue?
**Christine Lutz:** I encourage everyone to keep an eye on The Avenue. We’re creating not just a place to live and work but a community where people can connect and thrive. We’re committed to making this redevelopment a landmark for Naples and a source of pride for its residents.
**Editor:** Thank you, Christine. We look forward to seeing The Avenue come to life under your leadership!
