If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Christina Aguilera added a bold pop star flair to holiday fashion while attending the grand reopening of the H&M flagship store in Times Square on Thursday in New York City. The multi-talented Grammy-winning singer, known for her dynamic performances and unique style, showcased her fashion prowess by combining her signature look with stunning pieces from the Swedish retailer, H&M.
For this festive occasion, Aguilera opted for a winter-inspired ensemble that featured eye-catching metallic accents and a hint of sensual flair. The “Beautiful” singer turned heads in H&M Studio holiday capsule minishorts adorned in metallic gold, which beautifully contrasted her darker black wardrobe pieces, creating a striking visual appeal.
Aguilera styled her outfit with a fitted black T-shirt, complemented by a chic double-breasted coat that added a sophisticated edge to her look. To elevate her ensemble, she chose Sheertex ultra-strong sheer tights and dramatic over-the-knee pointed-toe boots — all expertly curated from H&M’s stylish collection, ensuring she stood out in the crowd.
Aguilera struck poses for individual photos at the star-studded event before joining a group of distinguished guests to ceremoniously cut the bright red ribbon outside the bustling Times Square store. This significant occasion also marked a milestone, as the H&M flagship opened its first New York City location back in November 2013, solidifying the brand’s presence in the heart of the city.
Last October, WWD reported that the Swedish fashion powerhouse was harnessing technology to enhance the personalized shopping experience for customers in its retail locations. With bold ambitions, New York City has become a focal point for the company’s significant investments to transform its stores.
“All 12 stores in Manhattan over the next few years will be either fully rebuilt, refreshed, relocated or simply brand new. So the customer in New York is going to get a really beautiful, elevated experience at H&M in New York,” revealed Michael Beaumont, head of expansion for H&M Americas, in an exclusive interview with WWD.
Although the esteemed fashion company, Hennes & Mauritz Group, faces stiff competition from industry rivals such as Zara and Shein, H&M is continually innovating to enhance its fashion offerings and update the retail experience for shoppers. In its quest for growth, it is also expanding apparel price points to evolve into a holistically profitable organization, aiming to overcome previous flat sales and declining profit margins.
H&M Studio Grommet-Detail Leather Mini Shorts
How does Christina Aguilera’s style at public events influence current fashion trends?
**Interview with Fashion Expert Jamie Lee about Christina Aguilera’s Style at the H&M Flagship Reopening**
**Interviewer:** Thank you for joining us today, Jamie! Christina Aguilera certainly made a statement at the grand reopening of the H&M flagship store in Times Square. What were your initial thoughts on her outfit?
**Jamie Lee:** Thank you for having me! Christina’s ensemble was nothing short of spectacular. She demonstrated how to blend festive holiday fashion with her signature bold pop star aesthetic. The metallic accents in her minishorts added a perfect touch of glam while the contrasting black elements created a striking visual balance.
**Interviewer:** You mentioned her minishorts; how did they play into the overall look?
**Jamie Lee:** The H&M Studio holiday capsule minishorts were the centerpiece of her outfit. The metallic gold not only caught the eye but also emphasized the playful and daring side of holiday fashion. It’s a daring choice that showcases her confidence and highlights her understanding of current trends.
**Interviewer:** What did you think about the styling choices she made?
**Jamie Lee:** I loved how she paired the minishorts with a fitted black T-shirt and a chic double-breasted coat. This combination added just the right amount of sophistication to her look. The choice of Sheertex ultra-strong sheer tights and those dramatic over-the-knee boots elevated the whole ensemble, making it both stylish and appropriate for a festive event.
**Interviewer:** How does her appearance at the H&M opening reflect on the brand itself?
**Jamie Lee:** Christina is an icon, and her presence at the event underscores H&M’s commitment to glamour and accessibility in fashion. By showcasing garments that highlight individuality and creativity, they not only appeal to their core audience but also attract fashion-savvy consumers looking for that pop of excitement in their wardrobe, especially during the holiday season.
**Interviewer:** Lastly, what does this event signify for the fashion industry, especially during the holiday season?
**Jamie Lee:** Events like this create a buzz in the fashion world and help to reinvigorate retail spaces, especially as we head into the holiday shopping season. Christina’s appearance not only brings star power but also embodies the spirit of celebration and fashion innovation that retailers aim to capture this time of year.
**Interviewer:** Thank you for sharing your insights, Jamie! It’s clear that Christina Aguilera continues to be a trendsetter in the fashion landscape.
**Jamie Lee:** Anytime! It’s always exciting to discuss how fashion can reflect personal style and influence the industry.