2023-07-08 00:27:45
Arrived on July 2 in the territory, the former footballer spent a week on the Caillou. He took the opportunity to shoot some videos to highlight the destination. On the sport side, he went to meet young footballers and footballers. Review of his stay.
Despite several years spent away from New Caledonia, Christian Karembeu returned as if he had left the day before. The football star was invited by NCTourisme and Aircalin. Between Noumea and Lifou, back on his visit to Caledonia.
Le Caillou, despite its treasures of biodiversity, remains far from the tourist frequentation of its Polynesian cousins. So to promote the destination, New Caledonia Tourism has chosen its new ambassador in the person of Christian Karembeu. “I am a child of the country, it is completely natural for me to represent the Caillou, to talk regarding it, to make posts, it is anchored in me” he said. explained this Friday evening, to Loreleï Aubry, on the 7:30 p.m. television news.
A European, global clientele… the objective for the GIE is to attract more tourists. And the footballer has his own idea of the assets to highlight. “To seduce more, you have to be true and authentic. We have this underwater and terrestrial biodiversity that we have to promote,” he explained.
We human beings have a cultural mix and a desire to live together, and to forge more links between us.
What to be able to “sell” according to the footballer, a “true New Caledonian product.”
The child of Drehu has not forgotten his native island, and went there in particular to shoot some promotional videos.
The report by Nicolas Esturgie.
©newcaledonia
In one week, Christian Karembeu quickly found his way back to the football fields. As an official ambassador for the Caledonian federation, he notably visited the ASAF players, who won the first edition of the Oceania Champions League last month in Papua New Guinea.
In his diary, he also wanted to meet the young people of the Olympique de Nouméa club and went to the FCF Jacques Zimako academy.
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