2023-05-09 14:31:05
A mobile event application is nowadays one of the technologies that has regained its place among the best tools for professionals in this sector. Additionally, today, mobile devices are ubiquitous and attendees expect to have access to everything they need. And this, especially with regard to the information relating to the event. In this sense, event organizers must strive to find the mobile application best suited to their audience. Only then can they provide attendees with the best possible experience. Find out how to choose your event mobile app depending on your goals.
A mobile application for events must above all improve the attendee experience. In addition, this tool should allow event organizers to communicate with attendees in a unified place.
Utilities of an event mobile application
A mobile event app can streamline the attendee journey. But she owes more promote the creation of a community between virtual and on-site audiences. In addition, this tool should allow you to:
- generate revenue opportunities with sponsors,
- enable lead retrieval on any device,
- collect data to measure the success of your event,
- inform decisions for the future.
In short, this technology has become an essential part of any event.
A universal event mobile application in white label or own brand?
In the choice you are going to make, you must ask yourself if you want a universal application in white label or in own label.
In particular, a white label app is an app designed exclusively for your event. As a result, it can be downloaded directly and fully personalized according to the needs of your targets.
On the other hand, a own-brand universal app requires attendees to download the vendor’s app and then select your event in the app.
Focus on a specific function
Also, you should be aware that applications can perform many functions. However, it is important to choose one that is designed primarily for the specific function you want to focus on. This can then be the communication of information regarding the event, networking, and many others. Likewise, different apps are designed with different features. You must therefore choose the one that best meets your objectives.
Evaluate the supplier
Additionally, you must evaluate a mobile application provider from the user’s perspective. Then ask yourself several questions:
- Is the app easy to understand and learn quickly?
- Will its functions be intuitive?
- Is the installation process easy for you and your team?
- Does entering information require extensive training and knowledge?
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