2023-05-14 22:39:19
It has become the traditional summit on the attractiveness of France. For the sixth edition of the high mass of foreign investment in the territory, baptized “Choose France”, Emmanuel Macron is preparing to announce, Monday, May 15, a record harvest of projects for a total of 13 billion euros, almost double the edition of last year.
“Over the years” this event “has become an unmissable event on the agenda of international investors”, according to the Elysée, which sees in it the materialization of the success of its policy to lower the cost of labor and reindustrialize the country, while accelerating the ecological transition. The executive will also highlight the measures contained in the green industry bill which will be presented to the Council of Ministers on Tuesday, such as the acceleration of authorization procedures for the establishment of industrial sites or the preparation of fifty turnkey sites. pre-arranged.
This year, out of some 400 guests received under the gold of the Palace of Versailles, 206 bosses of multinationals have confirmed that they will make the trip, half of whom will be taking part in this event for the first time.
“Our idea is to be able, thanks to Choose France, thanks to the appointments granted by the Head of State, by the ministers, to catalyze investment decisions. It is therefore important for us to be able to attract newcomers”we explain in the entourage of the president.
The foreign bosses present will be half European, 20% North American and 15% Asian, we detailed from the same source.
« Made in France »
Launched by Emmanuel Macron in 2018, “Choose France » was first conceived as a stage for the big bosses on the way to Davos, the first three editions having been held in January. This calendar was then shaken up by the Covid-19 crisis, with two meetings last year, the first of which was online due to the pandemic. They had made it possible to garner 10.8 billion in investment promises.
The biggest of the projects announced this year has already been unveiled by Emmanuel Macron on Friday during a trip to Dunkirk (North): 5.2 billion euros for a gigafactory of new generation batteries from Taiwanese ProLogium, with 3,000 jobs at stake. In the same city, the Chinese XTC will build with the French Orano a factory of components and recycling of batteries for 1.5 billion euros.
Another flagship project is the establishment in Sarreguemines (Moselle) of a photovoltaic panel production plant by Holosolis, an offshoot of the European group Innoenergy, for 710 million euros, representing 1,700 jobs.
“For years, we have subsidized photovoltaic panels that were made at the end of the world, now we are going to have photovoltaic panels Made in France”, welcomed, Sunday on Franceinfo, the Minister of Industry, Roland Lescure. Also in energy, the start-up Newcleo is announcing 3 billion investments over the period 2025-2030 to develop a small modular reactor of the SMR type.
Among other projects, the Swedish furniture giant Ikea announces 906 million euros of investment in France by 2026, including the creation of a logistics center near Toulouse (south of France), with ” very probably “ new jobs at stake, management announced to Agence France-Presse. In total, and to also invest in its current stores and new sites such as the Parisian shopping center Italie Deux, the group will deploy 1.2 billion euros over four years, according to a press release published on Sunday. Of this sum, 377 million will come from a previous investment envelope which had not been entirely consumed.
Most attractive country in Europe by number of projects
In the pharmaceutical sector, Pfizer is injecting, like last year, an additional 500 million euros. The American explains in a press release that thanks to this new investment, he will “building capacity in oncology clinical trials and traditional research”.
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For its part, the British group GSK announces 240 million investments in three production sites in Evreux (north-west), Mayenne (west) and Saint-Amand-les-Eaux (north of France), and more than 150 million for research and development (R&D).
In total, the 28 projects announced will create 8,000 jobs. However, the investments presented within the framework of “Choose France” only represent a small part of the foreign direct investments (FDI) made each year in France.
According to the Business France agency, 1,725 projects with mainly foreign capital were established in the territory last year. Using a different methodology, the EY firm identified 1,259, also in 2022, making France the most attractive country in Europe for foreign investors in terms of the number of projects.
The total amount of investments is calculated neither by Business France nor by EY. But the United Nations Conference on Trade and Development (Unctad), whose latest published figures are for 2021, placed France far from the podium that year, in sixth place in Europe with 14 billion dollars in IDE.
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