The tech giant Tencent is hardly known outside of China, but is now investing on a large scale in the best-known Western game studios – also in Switzerland.
Gambling is big business. The video game industry has long been considered the largest entertainment industry in the world. According to the market research institute Newzoo, the gaming industry turned over $180 billion worldwide last year. For comparison: The film industry made it to almost $100 billion – including cinemas, videos and streaming platforms. The music industry generated nearly $26 billion from concerts and recordings.