Chinese power play: how Tencent is buying up a next-generation media company

The tech giant Tencent is hardly known outside of China, but is now investing on a large scale in the best-known Western game studios – also in Switzerland.

Actors at a trade show in Los Angeles, disguised as characters from the hit video game «Fortnite», in whose inventor studio Tencent is involved.

Bloomberg

Gambling is big business. The video game industry has long been considered the largest entertainment industry in the world. According to the market research institute Newzoo, the gaming industry turned over $180 billion worldwide last year. For comparison: The film industry made it to almost $100 billion – including cinemas, videos and streaming platforms. The music industry generated nearly $26 billion from concerts and recordings.