2024-02-15 07:53:56
The Spring Festival consumption boom has not yet passed, and young people want to “make money” more than “lay back” during the holidays.
This year’s Valentine’s Day is the fifth day of the Lunar New Year to welcome the God of Wealth, and the “romantic” flavor is slightly less intense than in previous years. According to a report by Mainland Jiemian News “Dingjiao One”, in the hearts of Chinese people, the Spring Festival is more important than Valentine’s Day, and many brands also prioritize the Spring Festival in their marketing; and many young couples have returned to their hometowns to celebrate the New Year, and are in a long-distance situation. Valentine’s Day Consumption power is also relatively tight. But this is not a problem for young people who want to make money during the festival. They extend the Valentine’s Day business front and regard it as a link in the entire Spring Festival traffic.
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Some young flower shop owners are focusing on New Year’s Eve flowers during the Spring Festival, while encouraging users to book Valentine’s Day bouquets before the Spring Festival; some stall owners set up stalls from the first day of the Lunar New Year to the Lantern Festival, based on the best-selling products during the Spring Festival. , prepare an appropriate amount of Valentine’s Day-related products; some Disney photographers extend the Valentine’s Day benefits to the seventh or even eighth day of the Lunar New Year because they observe that many couples return to Shanghai from their hometowns during those days.
There are many “Spring Festival stall setting up” tutorials on the mainland Internet.
Some young people have become more rational in their consumption during Valentine’s Day. Compared with the popular “profit-making” and “novelty-seeking” businesses such as renting themselves out, sleeping with wheat, and “lonely frogs”, they want to make money on Valentine’s Day this year. Money relies more on daily customer base and word-of-mouth accumulation.
The threshold for Valentine’s Day business is rising, but what remains unchanged is young people’s desire to make money.
Flower shop owner: Earning 80,000 (RMB, the same below) a day, working 36 hours a day
This year’s Valentine’s Day coincides with the fifth day of the Lunar New Year to welcome the God of Wealth. On social platforms, the most frequently asked question by young flower shop owners is not “how many goods to prepare this year?” but “Will everyone celebrate Valentine’s Day this year?”
Especially in some newly opened flower shops in big cities, there are not many regular customers. In addition, many couples go back to their hometowns to celebrate the New Year. Some employees in the stores have not returned on the fifth day of the Lunar New Year. During the New Year, flowers become more expensive and double in price. The shop owner said he was “preparing to celebrate the Chinese New Year in style and will not do Valentine’s Day business.”
Pan Pan, the manager of Banlanji, also had some headaches in early February. Suppliers asked him one after another that he needed to prepare a lot of goods for this holiday? Some friends also advised him that it would be better to take a holiday and let himself and his employees have a good rest.
But after thinking over and over, Pan Pan decided to order flowers as usual, and launched 5 holiday-limited bouquets + 3 flower buckets this Valentine’s Day, each with three sizes, priced at 380 yuan, 580 yuan and 880 yuan respectively.
Pan Pan has experienced festivals such as Valentine’s Day, May 20th and Chinese Valentine’s Day 7 or 8 times. The purchase price will rise very high on each festival, and he will control the gross profit margin of the festival to around 40%.
The reason why Pan Pan dares to stock up normally is that the store has accumulated a group of high-quality private customers, which can predict the order volume to a certain extent. “In the past, there were deviations purely based on experience. If you buy too much, you won’t be able to sell, and if you buy too little, it won’t be enough. Now that we have a relatively stable customer base, we only accept limited orders on the APP, with a fixed order quantity and a fixed style, and the quality is relatively good. Controllable.” Pan Pan said.
Until around New Year’s Eve, the number of reservations in Pan Pan’s store began to increase, and he finally felt relieved. In order to avoid the delivery peak on Valentine’s Day, some customers placed their orders in advance on the 13th.
After receiving the reservation order, the florists in the store need to be busy for 36 hours from 7 a.m. on the 13th to 7 p.m. on the 14th. After they are ready, they will be placed in the fresh-keeping warehouse and delivered according to the time required by the customer.
Finally, during the entire Valentine’s Day period, the total order volume is estimated to be 100-200, the average customer price is about 800 yuan, and the holiday turnover is 80,000-120,000 yuan. “Flowers rely on festival traffic. At present, compared with the previous festival, Valentine’s Day will be somewhat affected this time. However, as the store operation gradually matures, the overall performance is still better than the previous festival.” Pan Pan said.
Offline stall: antique lanterns, rose photo frames, earning 1,500 yuan a day
Lanterns, Chinese knots, lion awakening ornaments, etc. are essential items for the Spring Festival atmosphere. Every year before the Spring Festival, setting up offline stalls to sell these New Year items is the first choice for many people as a side job. This Valentine’s Day, in order to make more money, many stall owners have developed Valentine’s Day-specific items based on the above items.
During the Lantern Festival last year, Mr. Chen tried to set up a stall, and since then he has started a second career. He is responsible for introducing products and attracting customers, while his wife is responsible for design and production.
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The two tried glue, cream glue and other categories successively, but the results were average and the homogeneity was serious. Finally, they found the relatively niche category of twisting rods, twisting the raw materials into shapes such as puppies, kittens and flowers, and then trimming and trimming the hair. Styling, coloring, and accessories. Although the complete set was time-consuming and laborious, due to the fine workmanship, they accumulated a number of customers and sold out several fixed selections, establishing the brand “Sweetgo Handmade”. After setting up the stall for more than a year, 60% of the customers at Mr. Chen’s stall are tourists.
This Spring Festival, Mr. Chen prepared a lot of dragon head pendants, lion hairpins, and also prepared a batch of rose bouquets, rose photo frames and various flower bouquets for Valentine’s Day. About two weeks before the festival, the whole family started to prepare together, working overtime every night to make the products, and even setting up the stall while rushing to make the products on site.
The material cost of twist bars is not high, the main costs are stall fees and labor costs. According to Mr. Chen, their stall is usually located in the Dadou Road Historical and Cultural District in the north of Hangzhou, in the tourist area of the entire canal section, next to Xiangji Temple. During the Spring Festival, there is a heavy flow of customers, and the stall fee for a day is more than 300 yuan, twice the usual amount. And if you want to go to more popular neighborhoods such as West Lake and Hefang Street, the stall fee is higher, between 350 yuan and 400 yuan.
During the Spring Festival this year, Mr. Chen’s stall has never been deserted. He estimates that the single-day turnover will be around 1,500 yuan, and there will be more people on Valentine’s Day. This hot situation will continue until the Lantern Festival.
In 2024, Mr. Chen will continue to set up stalls on a regular basis, and hopes that this side business will slowly get on the right track.
For those who set up stalls, the customer flow of fixed stalls is relatively guaranteed, but the investment in stall fees is high. Some people prefer to set up mobile stalls, which have lower costs and more flexible stall time. However, in this way, sales volume will also be reduced. More reliance on festival days.
Xiaozhenzhu started trying to set up a stall in August 2023, mainly selling lanterns. Instead of buying finished products from the Internet, she purchased parts and made them herself, with more exquisite workmanship. “A lantern takes 20 to 40 minutes to make, depending on the difficulty, and sells for 15 yuan to 35 yuan.”
However, the income from the mobile stall is relatively unstable. On weekdays, she earns tens to hundreds of yuan a night. There has also been a situation where she blew cold air for 2 hours without selling any items; but during festivals, the best one ever happened , sold for more than 1,000 yuan in half an hour.
The best seller that time was an ancient lantern that Xiaozhu accidentally saw online. She and her sister stayed up late studying and processing it for three nights to make it. Because no one was selling this lantern in the county at that time. As soon as it was put out on the street, many people came to watch and inquire about the price. The prepared goods were simply not enough to sell. But soon after, the lamp appeared in other stalls, and sales at her stall also dropped.
During the Spring Festival this year, Xiaozhu chose a day with good weather to set up a stall, and prepared hand-knitted flowers for Valentine’s Day. If time and labor costs were included, she would set up the stall for at least four or five hours a day, earning about a few hundred yuan. Not much. At the same time, she found that the woven flowers could not be sold at a high price, with a maximum price of 9.9 yuan, but the cost was not low. The bulk sales still relied on the usual lantern hits.
But she believes that doing many things is the same as setting up a stall, so there is no need to put too much pressure on herself. At least by setting up a stall, she has relieved her anxiety about her career to a certain extent.
New services: follow-up shooting in the park, cos commissioning, orders can’t be accepted
In the days after this year’s Valentine’s Day and Spring Festival holidays, many young people who were still on vacation crowded Disney, Universal Studios and other amusement parks. Many photographers were familiar with the shooting check-in spots of Internet celebrities and could provide bubble machines, Headbands and other props are especially popular during Valentine’s Day.
On social platforms, there are hundreds of photographers and agencies doing follow-up photos in parks such as Universal Studios and Disney. There are almost no off-seasons for such appointments. Appointments are often full during winter and summer vacations, New Year’s Day, and long holidays, and there are still many appointments on weekends. There will be many local guests.
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“Is there still a schedule for Valentine’s Day?” There is still one week before the Spring Festival, and the Valentine’s Day schedule for Disney photography by independent photographer “Zhuazhao” has been fully booked, but invitations to shoot are still being sent out one after another.
Many people pay attention to her because her shooting style is mainly Japanese film, which is the popular style in the past two years. In the end, her Valentine’s Day schedule (February 14th and February 15th) was all booked, and she worked 6 hours a day (11:00-17:00). On an hourly basis, she could take up to 12 orders.
Her quotation is 238 yuan/hour (218 yuan/hour on weekdays). A rough estimate is that she will earn more than 2,800 yuan in two days. “Some young people will deliberately avoid Valentine’s Day, February 14th, because they are worried that there will be too many people on that day. On the 15th, all the dates will be lovers.”
After her resignation last year, Zhaozhao became a shadow photographer. At first, she found some models who encouraged each other (to practice taking photos for clients for free) to practice portrait photography. As a result, it became a hit, and she made appointments throughout November and December. Full.
Among the customer groups of Zhaozhua, there are some cos commissioning groups. Different from the previous “renting a boyfriend” or “renting a girlfriend” to go home for the New Year, this year on social platforms, many young people have made reservations for cosplay commissions to celebrate Valentine’s Day. In this type of entrustment, both parties are mostly female. The single owner issues the entrustment, and the entrusted party will dress up as a male character in the game designated by the single owner and accompany him on a date.
During this year’s Valentine’s Day and Spring Festival, this business continues to be booming. Many cosplayers said that they have been fully booked on Valentine’s Day. The usual price is 50-100 yuan/hour, and a day (8 hours) can range from a few hundred yuan to thousands. Yuan does not vary. During the agreed time, the owner and the cosplayer will watch movies, go shopping, drink coffee, play scripts, etc. Many people will also go to an amusement park. Please follow and record their one-day date.
A cosplayer told “Dingzhong” that because the service content is mainly about dating, people are more willing to choose meaningful holidays, such as Valentine’s Day, Chinese Valentine’s Day or 520, etc., and there will be a lot of orders. The more famous the cosplayer is, the more he needs to make an appointment in advance. At the same time, because the circle is full of women, girls have better empathy and communication and understanding skills. Whether it is taking couple photos or going on a date, even if it involves some intimate actions, it will not feel awkward, but will create a more atmospheric atmosphere. .
Making money on Valentine’s Day is becoming more and more difficult
This Valentine’s Day, those “huge profits” and “novelty-hunting” businesses that once made people envious, such as lonely frogs, coaxing people to sleep with, renting themselves out, etc., seem to have disappeared. What is even more obvious is that businesses increasingly value customers, skills and the help of the “festival economy”, and earn more hard-earned money.
For example, on social platforms, some people write customized blessings on the beach or in the snow, and then take photos or videos and sell them to buyers, ranging from a few yuan to dozens of yuan per order; there are also people who set off fireworks on their behalf, except for the price of the fireworks. , plus 10% of travel expenses and firecracker price as service fee, you can live broadcast or record video.
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However, even so, there are still many young people who give up their rest, forget about “social fears”, and do not want to miss any good opportunity to make money.
Behind such changes, it is not difficult to find two trends among young people regarding consumption and making money.
In terms of consumption, return to rationality and please yourself. Pawpaw found that in the past two years, people began to spend money on themselves and pay more attention to their own feelings than giving gifts to others on Valentine’s Day. For example, the cosplay commission is to find someone to fall in love with, the amusement park filming is to take pictures of yourself and the dolls, the fireworks are to be set off for you to see, and someone buys flowers on Valentine’s Day to give to yourself.
In terms of making money, I want to make money more than celebrating the holidays. Pan Pan noticed that some people are less enthusiastic about Valentine’s Day and have a weak concept. They may want to make money more than falling in love. A single source of income is difficult to bring a sense of security to young people. Those with skills rely on skills to make money, while those with few skills rely on ideas and physical strength to make money.
Of course, what young people pursue is not just to make money. The most ideal state is “double harvest in career and love”, but nothing is simple, not love, nor making money.
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The US media believes that China’s shipbuilding industry is booming, dwarfing that of the United States. The report aroused the concern of Taiwanese media, “Who will win in the conflict across the Taiwan Strait?”
Screenshot of the report from China Times News Network.
The Wall Street Journal recently reported that China has built the world’s largest coast guard and fishing fleet, as well as a huge merchant fleet, which have enhanced China’s maritime power. Just as China has emerged as a global power by turning itself into the world’s factory, China is now expanding its influence and military power through another impressive industrial feat: becoming a major shipbuilding power that builds ships for the world.
Chinese shipbuilding industry.
According to reports, more than half of global commercial shipbuilding last year came from China, and China has become the world’s largest shipbuilding country. The West once produced large numbers of ships, but this has now declined. At present, except for China, most of the remaining ships come from South Korea and Japan. Thomas Shugart, a senior fellow at the Center for a New American Security, said the scale of China’s shipbuilding industry is unfathomable and it is unbelievable that it dwarfs the U.S. shipbuilding industry.
Screenshot of the Wall Street Journal report.
According to reports, this shipbuilding empire marks China’s historic transformation from an inward-looking continental country to a maritime power, but its significance goes far beyond that. “As Chinese leaders focus on reshaping the world order, shipbuilding has become an important strategic asset for the Chinese government in order to defeat its opponents.”
China’s large shipyards, which manufacture commercial ships for the world, often also build warships for the Chinese navy. With a large number of orders, the shipyards have expanded significantly, with contracts worth billions of dollars pouring in. These shipyards train large numbers of workers and create vast supply chains, all of which have helped China build the world’s largest navy. By comparison, the once-thriving U.S. shipbuilding industry has shrunk, with several shipyards having just one big customer, the U.S. Navy, and often facing backlogs of orders, worker shortages, scarce suppliers and cost overruns.
U.S. Navy Rear Admiral Thomas J. Anderson told the U.S. Congress in May last year that the main difference in the shipbuilding industrial base between China and the United States is that China benefits from a huge commercial shipbuilding business. This compares to the fact that the U.S. government must bear the cost of the ships and related infrastructure alone. In the event of a protracted conflict, China’s shipyards would give the Chinese navy a clear advantage.
However, reports pointed out that U.S. shipyards are now struggling to meet even peacetime demands. Submarines have been suspended due to delayed maintenance, and the construction of new submarines is also behind schedule. Technical personnel and dry docks are in short supply, and there are only a few key parts. Suppliers are still supplying goods. U.S. strategists pointed out that this situation is particularly worrying. The conflict in Ukraine has exposed the dilemma: war needs industrial support behind it.
If the United States intervenes in the Taiwan conflict and prevents Chinese ships from transporting equipment and soldiers to attack Taiwan, both sides need to quickly repair their ships and return to the fight. Due to the long training required for modern shipyard workers, it would be difficult for the United States to significantly increase shipbuilding production and maintenance equipment during the war.
China will not have such trouble. China’s advantages are obvious on Changxing Island in Shanghai. The Center for Strategic and International Studies wrote in a report that Changxing Island is being transformed into a huge shipbuilding base. The shipyard is affiliated to the state-owned CSSC ), whose customers include the Chinese Navy and foreign shipping companies. French shipping giant CMA CGM signed a $3 billion contract with the company last year to purchase 16 container ships, and two years ago CMA CGM also ordered 22 ships. Taiwanese shipping company Evergreen Marine also signed a large contract with the company.
Satellite images from May provided by Maxar Technologies show the vast facilities at Jiangnan Shipyard. More than 20 boats can be seen in the busy dockyard. Some are new and some appear to be undergoing renovations or repairs. There appear to be container ships, destroyers and China’s third aircraft carrier (Type 003).
Matthew Funaiole, a senior researcher with the CSIS China Power project who closely follows the development of China’s shipbuilding industry, pointed out that in the past there was a certain degree of separation between the commercial and military fields, but now shipyards are building warships and Merchant ships, both share shipbuilding resources.
Reports say that the Chinese Navy has 370 warships, more than the U.S. Navy. It is expected that by 2030, the number of Chinese warships will increase to 435. Chinese shipyards are building increasingly advanced warships, such as the large, well-equipped Renhai-class surface combatants. They also built the world’s largest coast guard and fishing fleets, as well as a vast merchant fleet. These have enhanced China’s maritime power.
At the same time, the size of the U.S. Navy is expected to remain the same or get smaller from the current 292 ships over the next few years, with the number of retired ships exceeding the number of ships in service before it begins to grow again. The logistics support and sea supply fleets that help the U.S. Navy are also aging.
According to reports, the U.S. Navy has better fleet platforms than China, such as multiple aircraft carriers. But a growing number of naval strategists believe fleet size also matters, and bigger is better.
U.S. Navy Secretary Carlos Del Toro said he is taking a serious look at the shipbuilding issue. Del Toro said at the end of last year, “History has proven a clear pattern: no naval power has been a dominant commercial maritime power at the same time, including strong capabilities in the shipbuilding industry and the global shipping industry. “
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