2023-09-13 05:46:00
As much as the launch of the iPhone 15 line has aroused the curiosity and interest of middle-class Chinese consumers, the public that buys premium smartphones continues to prefer Huawei or vivo cell phones.
The data was collected by the QuestMobile agency and shows that Chinese citizens have given priority to smartphones from national brands. Furthermore, the numbers also show that Huawei really managed to capture the public’s attention with the Mate 60 line.
When we take into account those devices that cost more than 5 thousand yuan, 30% prefer to buy a Huawei smartphone. This company leadership reflects the emotional attachment that many consumers have for the brand.
As much as United States sanctions took Huawei out of the 5G smartphone “game”, the brand’s recent return to the segment filled stores, showing that there is pent-up demand.
Second place in consumer preference is occupied by Apple with 25% and many say that the iPhone 15 line with USB-C might motivate a possible upgrade to the new model.
Even though there is new pressure from the Chinese government, the local public likes Apple devices. This makes China a highly relevant market for the US company and any demand problems might have an impact on next quarter’s results.
The podium is completed by vivo, with its respectable share of 15.2%.
Vivo started investing in the premium market recently and managed to attract those consumers who were unable to buy a good 5G smartphone from competitor Huawei.
Another curious fact was also revealed by the Sina portal. A survey carried out shortly following the launch of the iPhone 15 showed that 24 thousand users prefer Apple’s cell phone, while 61 thousand claimed that they will buy a Huawei Mate 60 Pro.
One user summarized the issue by saying that the iPhone 15 only supports SMS via satellite, but the Huawei Mate 60 already makes calls using the same technology.
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