2024-01-02 08:14:00
On January 1, 2024, the Ministry of Culture and Tourism released data stating that during the three-day New Year’s Day holiday, 135 million domestic tourism trips were made across the country, a year-on-year increase of 155.3%, and a 9.4% increase from the same period in 2019 on a comparable basis; domestic tourism revenue was 79.73 billion. Yuan, a year-on-year increase of 200.7% and an increase of 5.6% compared with the same period in 2019.
On the evening of December 31, 2023, tourists watched the beautiful scenery of terraced fireworks in Pingan Village, Longji Town, Longsheng Autonomous County, Guilin City, Guangxi. (Published by Xinhua News Agency)
China’s tourism industry roared back to life during the just-concluded New Year’s Day holiday, surpassing pre-pandemic levels in both visitor numbers and revenue.
During the just-concluded New Year’s Day holiday, China’s tourism industry has regained its vitality, with the number of tourists and tourism revenue exceeding pre-epidemic levels.
Domestic destinations welcomed a staggering 135 million visitors over the three-day break, a staggering 155.3-percent surge compared to the same period last year, the Ministry of Culture and Tourism said on Monday. This figure even marks a 9.4 percent increase compared to 2019, before the COVID-19 pandemic disrupted travel.
According to data released by the Ministry of Culture and Tourism on January 1, during the three-day New Year’s Day holiday, 135 million domestic tourism trips were made across the country, a year-on-year increase of 155.3%, and an increase of 9.4% over the same period in 2019 (before the COVID-19 epidemic hit the tourism industry).
The holiday proved equally lucrative, with tourism-related revenue soaring 200.7 percent year-on-year to over 79.7 billion yuan ($11.23 billion). Notably, this figure also stands 5.6 percent higher than that recorded in 2019, solidifying the industry’s recovery and exceeding pre-pandemic performance.
Tourism revenue during the New Year’s Day holiday was also considerable, with domestic tourism revenue reaching 79.73 billion yuan, a year-on-year increase of 200.7%. It is worth noting that this data increased by 5.6% compared with the same period in 2019, consolidating the recovery trend of the tourism industry, and tourism revenue has also exceeded the pre-epidemic level.
The ministry noted a particular tourism boom in northern and northeastern regions renowned for their winter landscapes, including Beijing and Heilongjiang. Beijing, for instance, actively sought to stimulate the holiday market by offering 30,000 consumer coupons for snow and ice activities.
The Ministry of Culture and Tourism pointed out that tourism is particularly popular in the north and northeast, which are famous for their winter landscapes, including Beijing and Heilongjiang. For example, Beijing issued 30,000 ice and snow consumption coupons to help stimulate holiday consumption vitality.
English source: China Daily.com
Translator & Editor: Dani
[Editor in charge: Chen Danni]
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