Yesterday (4th) was the 33rd anniversary of the June 4th Incident. Terms such as Tiananmen Square and tanks are sensitive keywords in China. However, Li Jiaqi, a live broadcaster with “Live Broadcasting Brother” in China, broke the taboo when he broadcast live on “Kaishou” on the evening of the 3rd, and the screen broke in seconds.
The 618 season is coming soon, and all major e-commerce companies in China are doing all they can to buy gas. As a “Live Streaming Brother” Li Jiaqi has a super strong ability to attract money, with a peak of more than 150 million views. However, on the evening of the third day, when he was introducing Oreo cookies, he actually brought out a plate of “tank-shaped cake”. The timing was quite sensitive.
And China’s regulators don’t seem to be fuel-efficient lamps. Not long following the tanks came out, the live broadcast was immediately interrupted.
And although in the golden schedule of 618, the live broadcast has not been resumed following the interruption. Finally, Li Jiaqi posted an explanation on Weibo at 11:00 p.m., “I’m very sorry, we can’t continue the live broadcast tonight because of our internal equipment failure, everyone rest early, it has not been broadcast yet. Products, we will bring you one following another in our future live broadcasts, thank you for your hard work.”
The company behind Li Jiaqi is Meione, and its registered name is Meiwiao (Shanghai) Network Technology Co., Ltd. Li Jiaqi and another Wei Ya were originally called the two leading live broadcasters on Chinese e-commerce platforms, but at the end of the year, Wei Ya When the tax evasion case broke out, Li Jiaqi was not investigated, and now he has become the dominant live broadcaster.
