2024-03-22 13:31:09
Xinhua News Agency, Chengdu, March 22: China-Europe freight trains “arrive” at China Food and Wine Fair to spark new international consumption patterns
Xinhua News Agency reporter
45 countries and regions, over 6,600 exhibitors and over 300,000 exhibits… The 110th National Sugar and Wine Fair being held in Chengdu is bustling with activity. It is located in Hall 12 of the Western China International Expo City Exhibition Area in Qingbaijiang District, Chengdu. The imported goods display and trading area of the Chengdu-Europe National (Commodity) Pavilion is filled with a variety of imported fine wines and delicacies, and many foreign exhibitors are negotiating business at the booth.
In front of the booth of the French (commodity) pavilion, the person in charge Xu Dandan was introducing wines from France to the merchants: “We are still focusing on imported wines at this exhibition. We hope to strengthen in-depth cooperation with French wineries through this China Food and Wine Fair. , and contact more downstream dealers.”
In the imported food exhibition area of Hall 10, the Belgian National (Commodity) Pavilion invited a Belgian chocolate factory to set up a booth. “There are really a lot of people here. Belgium is a country famous for chocolate, beer, diamonds and Smurfs, and we are the only chocolate manufacturer that can use the Smurfs IP, so everyone is very interested in our products.” This company Lily Libit, the head of the Belgian chocolate factory, said.
It is understood that the imported goods display and trading area of the Asia, Rong, and Europe countries (commodity) pavilion in Qingbaijiang District displayed products from 15 country (commodity) pavilions including Belgium, Germany, France, and Portugal, covering wine, tea, seasonings, Chocolate, meat, milk powder and other categories.
It is worth mentioning that these products are imported to China via international trains. On the morning of March 14, a China-Europe train that originated from Tilburg, the Netherlands, arrived at the Chengdu International Railway Port. Containers loaded with chocolate, toffee, red wine and other products were unloaded in an orderly manner and rushed to the booth of the China Food and Wine Fair.
Sichuan Siluli Supply Chain Management Co., Ltd. has long chosen Chengdu International Trains for its import and export trade business. General Manager Su Chang said: “By participating in the China Food and Drinks Fair this time, we hope to attract more international brands to join the national pavilion cluster through the exhibition to showcase Their brands and products. At the same time, it attracts downstream channel merchants to purchase existing brands and provide services such as consolidation, transportation and procurement.”
Chris Jan Retzma, founder and chairman of Dutch company DMQ, said: “Participating in the Chengdu Food and Wine Fair is a useful exploration for us to open up the Chinese market. From the perspective of transportation guarantee alone, China-Europe freight train transportation is undoubtedly It is the first choice. Once a stable market is formed, we will have a steady stream of products coming here by train.”
Yan Yi, deputy director of Qingbaijiang Customs affiliated to Chengdu Customs, said: “We have tailored a customs clearance plan for the China Food and Drinks Fair special train, set up a green channel to prioritize customs clearance procedures, designated a special exhibition supervision warehouse and storage area to carry out centralized inspection, and improved Inspection efficiency and provide efficient and convenient one-stop customs clearance services for exhibition goods.”
At the 2024 Chengdu Import Carnival (Food and Drinks Fair Station) held during the Food and Drinks Fair, the promotion of the overseas direct procurement model attracted the attention of many domestic and foreign merchants at the scene. Many foreign brands have signed contracts for the entry of chocolate, candy, meat, wine and other commodities, and have reached channel cooperation agreements with the Chengdu Retailers Association, Chengdu Culinary Association, and Chengdu Bar Association for snack foods, grains, oils and non-staple food, and alcoholic beverages.
Cross-border overseas direct procurement refers to the process of using general trade and e-commerce platforms to directly purchase goods from overseas source manufacturers and sending them to buyers through international logistics channels. Compared with the traditional import model, the collective overseas direct procurement model reduces costs It reduces the company’s commodity purchase costs, minimum order quantity thresholds, and buyers’ pallet and financial risks, and increases buyers’ profit margins.
“Take imported brand chocolate as an example. By adopting the centralized overseas direct procurement model, the purchasing price of goods will be reduced by 10% to 20%, and the transportation cost will be reduced by 5% to 10%. At the same time, there will be less goods, less capital, and lower risks.” Chengdu Foreign Affairs Introduction by Yao Zhengyi, Secretary General of the Trade Development Association.
According to statistics, up to now, Chengdu international trains have reached 108 overseas cities and 30 domestic cities. The relevant person in charge of the National Food and Drinks Fair said that the support of the Chengdu International Train has promoted full exchanges between businesses and consumers in different regions, provided more opportunities for cross-regional cooperation and market expansion, and opened up the east-west and connection for the China Food and Drinks Fair. North-South and China Unicom have played an important role both internally and externally. (Reporters Li Like, Yu Li, Li Chenxi, Zhou Yihang)
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