2023-06-28 15:47:00
The Sergent Major brand, which belongs to the same group, has been placed in safeguard proceedings.
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Posted on 06/28/2023 17:47 Updated on 06/28/2023 18:55
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A store of the children’s ready-to-wear brand Du Pareil Au Même in Paris, June 7, 2023. (MAGALI COHEN / HANS LUCAS / AFP)
Difficulties continue in the clothing sector. The children’s clothing brands Du Pareil Au Même (DPAM) and Sergent Major were respectively placed in receivership and in safeguard proceedings on Wednesday June 28, AFP learned from the Générale pour l’Enfant (GPE) group, which owns these two brands as well as the Natalys childcare chain. The group, which employs 2,500 people, said it was “impacted” par “social crises, the Covid-19 pandemic, the energy crisis and inflation”. “Cost explosion” electricity, rents and raw materials are also at fault.
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Placement in receivership is applicable to a company that is in a state of insolvency. “It must allow the continuation of the company’s activity, the maintenance of employment and the clearance of liabilities”as explained le site Service-public. The safeguard procedure is aimed at companies which are encountering financial difficulties, but which are not in cessation of payments. “The safeguard facilitates the reorganization of the company to allow the pursuit of economic activity, the maintenance of employment and the settlement of debts”, written Service-public.
Holding Générale pour l’Enfant is not affected by any procedure, nor Natalys, for the moment. The group has announced that it is restructuring and developing its digital strategy, with the aim of achieving 25% of its sales online “by 2027”. He has, to do this, invested 5 million euros, he quantified. He is also considering a “international expansion into new markets [Moyen-Orient] and the development of the affiliate network in France and in Europe [Grèce]“.
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