by Joke Vereecken
published on Wednesday, September 25, 2024 at 4:45 PM •
2 min read
Chelsea are in talks with Qatar Airways and two other major airlines about a new shirt sponsor. The London club, which currently plays without a shirt sponsor, is focusing on a short-term contract to remain more flexible with future sponsorship deals. If the club were to play the Champions League again next year, it could earn more again.
Key takeaways:
- Chelsea is in talks with Qatar Airways and two other airlines about a new sponsor.
- The club consciously opts for a short-term contract due to the lack of Champions League football.
- Chelsea expects more financial benefits and better prices in the long term if they reach their high level again.
Three airlines
The new season in the Premier League has already started. Just like last year, Chelsea started that season without a shirt sponsor. Last season, the team could count on Infinite Athlete as shirt sponsor from matchday eight, but that company only signed a one-year contract as main sponsor. This year the logo can only be found on the sleeve of the training shirt and the shirt of the women’s team.
According to sources, Chelsea is in talks with Qatar Airways, which previously sponsored Paris Saint-Germain and Barcelona. In addition, the club is negotiating with two other major airlines, the names of which are still unknown. One of these could well be Riyadh Air, which company currently sponsors Atlético Madrid and was also discussed last year.
One-year contract
Just like last year, it would again be a one-year contract. In this way, Chelsea will try to get a better deal next season. If the team finishes in the top four and qualifies for the Champions League, Chelsea can demand higher sums for next season. That’s because in addition to the Premier League, there is a huge audience, as the Champions League is broadcast almost everywhere in the world.
