2023-11-05 13:47:57
The premium manufacturer DS will test ChatGPT generative artificial intelligence associated with its on-board voice assistant for six months. With the hope of improving communication between the car and its passengers.
“Hey Iris, give me information regarding the Saint-Cloud park.” A voice with the robotic sound of GPS then launches into a story of the famous Parisian suburban park, in the form of a fluid conversation, in the passenger compartment of this DS3.
Since mid-October, the premium manufacturer DS has been offering its willing customers the opportunity to test a version of its Iris voice assistant augmented with ChatGPT generative artificial intelligence (i.e. an AI capable of creating images or texts).
“It’s like a conversation”
One of the first beta testers is none other than the chief software officer of Stellantis, owner of DS. “It helps me to look for, for example, a restaurant that has such characteristics,” explains Yves Bonnefont in En Route Pour Demain. “It’s a dialogue around my request, which is refined in the conversation and then once I find the right restaurant , we transfer directly to the GPS”. Another feature: ChatGPT allows Iris to invent a story from scratch to entertain passengers.
If these functions seem a bit “gimmicky” at first glance, they provide real comfort, according to Yves Bonnefont.
“What’s nice is maintaining the context in the discussion with the car,” continues the latter. “It’s like a conversation. On the second question, the machine knows the context of the first.”
And to avoid, for example, searching on your smartphone, in order to find the right restaurant, and then entering it into the GPS, a dangerous attitude while driving.
“He’s a pilot.”
One of the biases of the experiment also relates to the reliability of artificial intelligence. How can we be sure that ChatGPT will not tell outrageous things with aplomb, as generative AI can do?
“A certain number of filters are introduced into the system, that’s why we want to work only with 20,000 volunteer customers who want to test this new technology and we will learn together, explains Yves Bonnefont. But I cannot “I can’t guarantee that there won’t be any 100%. That’s why it’s a pilot.”
A more or less thorough integration will perhaps depend on this first phase. DS will conduct in-depth interviews with its customers, but also analyzes of generic data at the end of the six months of testing.
“We have therefore planned a whole system to question them and understand their satisfaction and their expectations,” Yves Bonnefont tells us. “We will interview the people who participated and then we also have completely anonymized statistical analysis of the types of questions that will be asked. be asked by ChatGPT to our customers. We will have statistics by major areas: do customers use it mainly to tell stories to children, to ask for information on the weather, places around them.”
For the use of data linked to more specific recommendations, depending on the client’s profile, it will be “with the client’s agreement”, explains the chief software officer of Stellantis, who sees it as a tech company strategy, which is what claims to become the automobile group.
At the heart of the builders’ business tomorrow?
Isn’t DS especially likely to lead to a tool without benefiting from it? Everything will depend on the use of this artificial intelligence, according to Yves Bonnefont. “The whole area of speech recognition of dialogue, of generative AI which allows this contextualized dialogue, is not specific to the automobile. We will find them more and more in everyday life “, he emphasizes.
“It is not our core business in the automobile sector and therefore, in these areas, we have an interest in working with people who have a vision which extends widely outside the automobile sector and who will be capable of having models that will understand the client’s entire life.”
“There are then AI applications which are much more core business for us, such as autonomous driving, with perception around the vehicle,” explains Yves Bonnefont. “There, we are ‘core business’ for the manufacturer and there , we have internalized at Stellantis.” Another characteristic trait of a future tech company?
Mercedes tests ChatGPT in the United States
The star manufacturer has also chosen to include ChatGPT in its vehicles, but across the Atlantic. Like DS, AI will be coupled with voice recognition in the vehicle.
But the German brand adds a brick, because it wants to use it in its factories. The goal is to better process data reported from the production system, while facilitating the communication interface for factory workers. This test phase was launched at the beginning of summer. Mercedes has not yet made a comeback.
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