The new kits were launched last month as Germany beat France 2-0 in a friendly and will be worn at Euro 2024 in Germany this summer.
Of course, the country’s football federation has already announced that it will end its partnership with Adidas after 70 years of a common path, having agreed with Nike until 2034.
However, the well-known sports company according to the Sky news, made a landmark decision for the rest of their partnership. This concerns the immediate withdrawal of the number “44” from supporters’ printing options.
However, similarities to the number four typeface have been noted, especially when the characters are side by side where they resemble the lightning bolt style rune designed for the Schutzstaffel (SS) by Walter Heck in the 1930s.
Regarding the specific decision, Adidas’ representative said:
“We will block number 44 as soon as possible. People from around 100 countries work at Adidas, our company supports the promotion of diversity and inclusion and, as a company, we actively campaign against xenophobia, anti-Semitism, violence and hatred.”
The SS was responsible for many crimes against humanity under Hitler’s Nazi regime and the systematic genocide of millions of Jews across Europe from 1941 to 1945.
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