With an offer of 6 models in the Venezuelan market, exhaustively tested under different driving conditions, microclimates and terrain in Venezuela before importing them into the country, Changan Auto aims to remain among the three automotive brands líderIt is for the end of this year, estimating an 80% increase in its sales compared to 2023, which projects a figure close to 2.000 units.
Ilvimar Adan, Commercial Manager of Changan Auto in Venezuela, recalls that the exclusive importing and marketing company for the country, Multinacional de Vehiculos CA, owned by the Venezuelan business group APB (with diversifications in the automotive and agroindustrial sector), began operations with Changan in the Venezuelan market in 2020, in the middle of the pandemic, a recessive time where there was no marketing of new vehicles, which is why he assures that they were the standard bearers of the reactivation of the sector that occurred later.
What do our customers love most about Changan vehicles? The quality, design and reliability that makes them feel safe on every trip.#ChanganQuality #ChanganExperience pic.twitter.com/kcGp3Sh6MV
— Changan Auto Venezuela (@Changanautovzla) March 16, 2024
“We decided to take risks when no one else did; “bet on Venezuela despite the circumstances, with a vision of investment and long-term value creation – he explained – Almost four years later we have 9 dealerships open nationwide and 4 more close to starting operations, to ensure a robust after-sales service.” .
He indicated that in Venezuela the most popular vehicle in sales is the Pick Hunter, in its 4×2 and 4×4 models, due to its robustness, load capacity and its 2,5-liter Isuzu engine, with diesel consumption. The second most in demand is the Alsvin sedan, which is the brand’s most economical vehicle and, in third place, the CS55 plus that was launched on the Venezuelan market last April.
Market reactivation
The automotive industry in Venezuela, although affected by the economic crisis, is seeing a resurgence thanks to these Chinese brands that offer affordable options for consumers, reported a press release.
Currently in Venezuela there are 15 Chinese brands active in the automotive sector. The continuous arrival of new brands and models, as well as financing options, have increased the popularity and availability of these vehicles in the country.
In this way, the sector has been revitalized as the different brands have managed to captivate the public not only for their affordable prices but also for their proven quality.
In terms of sales, it is estimated that Chinese vehicles represent a considerable portion of the new car market in Venezuela, although exact data may vary depending on sources and the period of analysis.
In this sense, Omar Bautista, president of the Chamber of Venezuelan Manufacturers of Automotive Products (Favenpa), declared that the sale of new vehicles in the country has increased substantially, up to 80% this year. And brands of Chinese origin play an important role in this mix, according to the Cavenez report for the first quarter of 2024, which indicates that Changan Auto is the Chinese brand that has the largest share among the 15 Chinese automobile brands marketed. in the country.
Changan Auto stands out in Venezuela due to public preference, thanks to its long-term vision in the Venezuelan market, based on the brand’s internationalization strategy that decisively incorporates Latin America, where it already has a presence in 16 markets.
China in the global market
China has positioned itself as the largest automobile manufacturer in the world, surpassing the United States and Japan. Investment in research and development, in addition to the high number of exports due to the competitiveness between products, considering price, quality and technology, is challenging traditional brands and transforming the international automotive landscape.
Chinese car manufacturers have established strategic alliances with recognized automotive companies such as Volkswagen, General Motors, Mazda and Ford, allowing them to access the technologies and experiences of large automotive companies and expanding into new markets, such as Europe and North America. .
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2024-07-23 02:08:57
