It is the former courthouse in Dakar that served as the setting for the house on rue Cambon.
Since 2002, the Métiers d’art parade has become an unmissable event. Each edition pays tribute to the know-how of the craftsmen who contribute to the global influence of the house. Beyond the embroiderers, adorners, pleaters, bootmakers, hat makers or talented bootmakers contribute to shaping the house’s collections in the shadows.
All these professions remain essential to haute couture. Chanel has been fiercely preserving them since they came together in its subsidiary. Paraffection
After Tokyo, New York, Shanghai and Edinburgh, Chanel has chosen the African continent to highlight the galaxy of gestures and know-how that give a particular tone to its collections.
If the choice of Dakar is far from trivial, it is not just another parade. This destination distills a singular artistic and cultural energy that loves the international arty scene. By shining such a spotlight on the African continent for the first time, Chanel also intended to resonate with the know-how and creativity that are bubbling in Dakar.
Beyond the desire to celebrate the virtuosity of crafts around the world, this skilful and daring choice also allows the brand to set foot in Africa, a strategic continent for the luxury planet.
