2024-01-15 09:18:52
CES Exhibition Observation: Laser display plays the leading role in the display industry and the “Transformers” attracts praise from foreign media
Financial Industry Information 2024-01-15 17:18:52
Last week, CES 2024 (International Consumer Electronics Show), known as the “Technology Spring Festival Gala”, was held in the United States. During this CES, global technology companies have launched a new round of technology competition.
As a representative of Chinese enterprises, Hisense demonstrated the advanced application of laser display in the automotive field, as well as a 100-inch curling screen laser TV, the industry’s smallest 4K laser TV, the world’s first 8K screen sound laser TV, and the world’s first dynamic light control laser Five innovative new products including TVs have made laser display the most innovative and dynamic display category at this year’s CES, allowing the world to see the gorgeous transformation from “Made in China” to “Made in China Intelligent” and the technological upgrading of the display industry.
It can be said that every time Hisense appears at top international exhibitions or events, it is a stunning appearance. Through the multi-scenario and multi-form laser display products on display this time, Made in China, represented by Hisense, once once more became unique and eye-catching at CES. The “Transformers”-like scene application and product form of laser TV have also attracted praise from foreign media reports.
For example, following last year’s release of the world’s first foldable laser TV that made it easier to enter the home, Hisense has now “rolled” its 100-inch roll-screen laser TV overseas. The authoritative American audio-visual media “Home Theater Review” commented on it: “The rolling screen laser TV is another innovative product of Hisense’s CES 2024 series. It has an integrated ultra-short throw and an expandable anti-light screen. This design provides users with for flexibility and convenience.”
“What Hi-Fi”, a well-known British audio magazine, was deeply impressed by Hisense’s 8K screen sound laser TV: “Hisense’s world’s first 8K screen sound laser TV can provide 8K resolution, the screen sounds spontaneously, and achieves movie-level sound effects. The screen has 100,000 levels The sound unit… following a brief experience with it, it’s really impressive.”
“Transformers”Product Arraydebut captureeightitemGrand Prize
At this year’s CES, Hisense used multi-scenario laser display products to let people around the world see the “Transformers”-like deformation capabilities of laser display technology, and it also successfully won 8 awards.
Take Hisense’s laser car display product, which won the CES2024 Innovation Award, as an example. The laser holographic HUD adopts industry-leading holographic display technology, and its color expression is 48% higher than that of LED, allowing drivers to see more when using the laser car HUD to navigate. Clear path guidance. In addition to navigation scenes, laser ultra-short throw projection technology can also realize panoramic projection in the car, providing entertainment, navigation and information display functions. While passengers can immerse themselves in watching movies in the car, they can also see the outside world through the glass. It can be said that it kills two birds with one stone.
It is worth mentioning that the laser holographic HUD display is highly integrated, its volume is reduced by 80%, and its luminous efficiency is twice that of traditional LEDs. This means that the laser holographic HUD can use a smaller size and lower energy consumption to achieve a larger display area and clearer image quality than traditional vehicle HUDs. The lower energy consumption can also improve the actual battery life of electric vehicles.
Hisense’s dynamic light-controlled laser TV, which won two foreign media awards, including “Best Product of CES” from the famous American audio-visual magazine “Sound & Vision” and “Best Product” from “TWICE”, one of the most authoritative consumer electronics media in the United States, is equipped with Hisense LPU digital laser engine and dimming module greatly improve the dynamic contrast, combined with the high brightness and high color gamut advantages of laser display, to bring users a more ultimate viewing experience.
In addition to the dynamic light control laser TV, “Sound & Vision” magazine also awarded the “CES Best Product” award to Hisense’s world’s first 8K screen sound laser TV, spectrum selective screen laser TV, curling screen laser TV, and C1 Pro. A total of 5 laser display products were selected and can be regarded as the biggest winners. Laser display has also continued its popularity and has become the focus of overseas media once more this year.
The reason why Hisense focuses on laser display at CES2024 is because laser display’s diversified and multi-scenario product implementation capabilities have become the new future of the TV industry.
Industry data shows that from 2015 to 2022, the compound annual growth rate of laser TV sales will be nearly 70%. In 2022, laser TV sales will account for 65% of the large-screen TV market of 100 inches and above, becoming the mainstream of large screens in living rooms.
In addition, the application scenarios of laser display are more diverse. In the home scene, laser TV is easier to enter the home and the viewing effect is more shocking; outdoors, laser projection has become a new partner for young people to watch movies on the go and outdoor camping; in cinemas, more than 60% of Chinese cinemas have projections The machine was updated to a laser light source.
With its differentiated advantages such as large-screen immersion, true colors, and healthy eye protection, laser TV has become the “new favorite” of consumption among the global elite. As a leading laser TV brand, Hisense laser TV shipments accounted for 46.5% in the first to third quarter of 2023, ranking first in the world; overseas sales have grown at a compound annual growth rate of 144% since 2019. In the U.S. market, the retail price of Hisense Laser TV has entered the high-end price range of US$2,000-5,000, and sales continue to increase, continuing to help Hisense open up overseas high-end markets.
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