Mr. Yon Phokasub, Chief Executive Officer of Central Retail Corporation Public Company Limited (CRC), revealed that this year the company received 7 prestigious awards, including the Luxury Retail CEO award from the International Finance Awards organized by International Finance magazine. Leading UK business and finance To honor the achievements of organizations and executives in various industries from across Europe, Asia and the Middle East.
Retail Asia, Singapore’s leading business magazine has awarded Central Retail a total of 6 awards, namely the 1.O2O Customer Experience of the Year award, reinforcing its leadership in Omni-Channel and aims to develop another platform to the Next-Gen Omnichannel to become the No. 1 Omni-Centric Global Retailer 2. Digital Initiative of the Year Award from the C-Coin project, a digital currency under blockchain technology. That was invented for employees to experiment with learning regarding new technologies. It is also continually developed to be a Recognition award within the organization, where employees in the C-Coin who receive the award can be used instead of cash to purchase goods or services from stores in the Central Group. It is considered to promote a cashless society within the organization.
3.Retail App of the Year Award, by developing and extending the customer experience on ‘Central App’, the ultimate gateway to shopping. that connects department stores to the digital world ready to answer All lifestyle shopping is integrated 4. Supermarket of the Year Award for Tops Market, which upgrades the store format to be the No. 1 premium lifestyle supermarket in Thailand with quality products selected from every corner. word along with offering new products that create a colorful shopping experience to meet all the needs of consumers that change at every moment. In addition, Central Food Retail Co., Ltd.
5. Omnichannel Strategy of the Year Award for being a leader in creating seamless offline and online shopping experiences. allowing customers to shop anywhere, anytime This reflects the leadership of Thai supermarket retailers that have been recognized on the international stage and the Sporting Goods Retailer of the Year award in the Super Sport section. Central Retail Group reinforces its leadership in sporting goods retailers Trusted by leading sports brands, it is the center of the world’s leading sports brands offering a wide selection of products. Ready to bring technology to complement the service through omni-channel to reach new customers Including a solution for consumers to enjoy exercising during the Covid-19 crisis. With constant adaptation, super sports can generate sales growth by leaps and bounds.
“I would like to thank both institutions for recognizing our commitment. These awards are a testament to the company’s ability and spirit. This cannot happen without one of these elements. Thank you to all involved parties. Whether it is customers, business partners, shareholders and all stakeholders who have always believed and trusted each other. including employees, which are the most important parts that have driven the organization forward This success is the result of the dedication of all of us as Asia’s Digital Retail Leader. From now on, Central Retail will continue to focus on developing its Omnichannel platform with the customer at the heart. Ready to move forward to Reshape Retail Industry and prepare to flag as a global Digital Retailer on the basis of conducting business with integrity and ethics according to good governance. Create balanced values for all relevant sectors. Ready to support the society to continue to grow steadily and sustainably together,” said Mr. Yon.