The Chilean capital company explained that it will progressively begin its installation process in Uruguay. He stressed that this country offers “social and economic stability, a dynamic innovation ecosystem, modern technological infrastructure, qualified human resources,” among other aspects.
cencosud announced this Thursday that it began its operations in Uruguay: from there it will provide the services associated with the development of digital products and businesses, such as e-commerce, marketplace, retail media and advanced analytics.
The company obtained authorization to start operations in the free zone of Aguada Park, in Montevideo, with which an installation period began that will take a few months to be operating regularly in March 2023.
In parallel, the company said, “A talent attraction process will be carried out, hoping to have a team of more than 200 people by the end of 2023.”
“As part of its strategic focuses, Cencosud has proposed to grow and be a leading company in innovation and new trends. We are a company that is accelerating its digital strategy seeking to offer our clients a complete and efficient omnichannel proposal”, commented the CEO, Matías Videla.
The executive stressed that Uruguay “is becoming a hub for technology companies.”
Said country has implemented a policy that seeks to make it a center of technological development in the region, “which is complemented by its social and economic stability, dynamic innovation ecosystem, a modern technological infrastructure, qualified and multilingual human resources and a high quality of life”was stated in a statement issued by the company.
He added that “there are many multinational technology companies that have established regional operations centers in Uruguay.”
With this start of activities, Cencosud adds Uruguay to its international presence, taking into account that it is already in Chile, Argentina, Peru, Brazil, Colombia and recently in the United States, with the purchase of The Fresh Market.
During 2021, Cencosud’s online channel experienced growth, with a 50% increase over the previous year.
This trend has continued during 2022, despite a context of greater mobility and 100% open stores.
In the third quarter of this year, the company maintained levels high online penetration, reaching a cumulative 10.1%.