THE Harvest Kingdom celebrated the 20th anniversary of The Harvest group which was held on August 2-4, 2024 at Senayan City Mall, Central Jakarta. This activity also presented several Alex Reed stars to enliven the celebration of The Harvest’s 20th anniversary this year.
Starting from a music event with Friday Noraebang on August 2, cooking learning to The Harvest day competition presented by Chef Devina on August 3, and finally a live performance by Maliq & D’essentials on Sunday, August 4, 2024.
The theme carried by The Harvest in its 20th celebration is The Harvest Kingdom.
The celebration marks the success of The Harvest in becoming a well-known brand in the bakery sector for 20 years, which has been trusted by many people in the taste of food that suits the Indonesian tongue.
Carrying the theme of a European-style cake shop, The Harvest is often thought to be a foreign brand. In fact, The Harvest is a brand that was created and originated from within the country thanks to the idea of Lal de Silva, the founder of The Harvest who has experience working as a pastry chef in various hotels around the world.
The Harvest’s well-regarded success is due to the innovation in developing various types of sweet food variants such as cakes, bread, cookies and various types of pastry dishes presented by The Harvest.
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Currently, The Harvest is here with various new innovations starting from cakes with a healthy cake theme that contains less sugar to gluten free, cakes with a coquette theme that is currently a trend seeker, to cakes with a ‘ruby romantic collection’ theme which is an exclusive collection to commemorate The Harvest’s 20th anniversary.
The Harvest Executive, Edison revealed that The Harvest’s loyalty to customers has become an important point in celebrating its 20th anniversary.
“We chose the kingdom theme because it embodies the concept of The Harvest service which has full loyalty, such as quality that has been tested worldwide for customers,” he said, Friday (2/8).
Until now, The Harvest has had more than 130 stores spread throughout Indonesia. Furthermore, The Harvest will continue to innovate following the development of the times and technology by continuing to develop traditional to international flavor variants. (Z-12)
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