TikTok with the stance of being Entertainment platform continues the mission of creating happiness. Enhance the user experience and connect people. Join hands with the Tourism Authority of Thailand (TAT) to welcome the Thai New Year. Passing on the joy of the Songkran Festival digitally with #Songgrand Joykan Songkran Festival Let people across the country celebrate with popular events that occur during the Songkran Festival. Keep each other safe, keep distance, but can splash water and splash creative fun on TikTok from 10-16 April.
Songkran Festival is a tradition that is important and has been associated with Thai people for a long time. It is a culture passed on from generation to generation. when starting into April Most Thai people will begin to feel excited and happy. because the Songkran Festival is a long holiday People therefore took the opportunity to return to their homeland to meet with family and friends. According to tradition, there are many activities such as making merit, carrying sand to the temple. splashing powdered water Miss Songkran contest including asking for the blessings of the elders to be auspicious in passing the New Year’s Eve and welcoming good things during the Thai new year
But with the COVID-19 situation This resulted in many restrictions on this year’s Songkran festival. that even able to organize activities But must be under strictly preventive measures once morest COVID-19 Therefore, many people still have concerns regarding participating in Songkran activities, but still yearn for entertainment during the important festivals of the year. To celebrate the Songkran Festival without restrictions, TikTok has teamed up with the Tourism Authority of Thailand to release the #Song Grand Joy together campaign on Songkran Day. Full of activities on TikTok for everyone to be able to enjoy the Songkran festival fully, safely, all over the country.
Mr. Nithi Siprae, Deputy Governor for Digital Research and Development Tourism Authority of Thailand (TAT) said “Due to the current situation of the corona virus or COVID-19 that is spreading resulting in the festival Cultural performances, various traditions have been modified to strictly comply with the measures to relax businesses and activities in order to prevent the spread of COVID-19. Therefore, in addition to the festival “Yen Tua La Maha Songkran 2022” during 13-15 April of every year in many areas. To further promote Thai traditions along with stimulating domestic travel, TAT has joined forces with TikTok, a digital platform that brings happiness to Thai people and is very popular. bring the main activities that occurred during the Songkran Festival Come in digital form, using online technology to help promote creative culture in another form. and being able to connect people to celebrate without limitations. TAT sincerely hopes that all Thais will be filled with safe fun during this year’s Songkran festival.”
Year 2021, TikTok has created an important phenomenon during the Thai New Year festival with Songkran Stranger #Love is unique. Interactive short film the most successful Breaking every record with 94 million views with more than 92,000 people participating in the campaign. In addition, during Songkran last year, TikTok users joined the creation of content as many as 68,699 videos and reached 35 million views. view in a short time emphasizing the being Entertainment platform that is popular among Thai people. This year, TikTok continues its success by delivering happiness to people in a big way. #Songgrand Joy together on Songkran Day
Mr. Surayot Iamlaor Head of Consumer Marketing – Thailand, TikTok said “TikTok is committed to becoming a Trusted Entertainment Platform Powered by Our Community. Enhance the user experience as well as creating new trends for society through our community always From the overwhelming response of Songkran Stranger #Love is unique that created the first digital Songkran phenomenon
on TikTok in the past year make us see People are open-minded to happiness, fun and always want to be a part of the big festival. Especially Songkran, which is a festival that is meaningful to all Thai people. This year we continue to have fun. Festive and entertaining filled with the aura of the Songkran festival in a grand and splendid style. full for Thai people to socialize without limitations in digital format in cooperation with the Tourism Authority of Thailand and other partners To create and deliver happiness to all users with #Songgrand, which combines the most popular activities during Songkran on TikTok, we are confident that what is intended to be held this year. It will definitely make everyone connect and be able to enjoy Songkran with safety and peace of mind for sure.”
#Songgrand Joy together on Songkran Day has gathered popular activities that attract Thai people across the country during the festival, including #song grand that invites all Thai people to come and enjoy Songkran in all forms #Ms. Song Grand Answering the most amazing question of Ching Mong Nang Songkran
in their own style #song grand menu invite to share secret shop local menu festival food along with sharing the best recipes and secrets to keep the family’s heart intact during the festive season #song grand beauty Share makeup tips, clothes, faces, hair and fashion for Songkran Festival. Splash your creativity through the dough. #song grand show Show duet skills with movies during Songkran, singing, playing, dancing, lip syncing, unlocking creative skills Trailer with reviews of movies to watch during the long holiday In addition, TikTok also released a music video for a jolly song. No matter who listens, they must stumble upon their ears. Relive the Songkran Festival of past years with new effects and challenges. so that everyone can enjoy every activity during the Songkran Festival Connect with people in the community, even if they are not in the same area. #Songgrand Joy together on Songkran Day with 5 favorite hashtags #Song Grand #Nang Song Grand #Song Grand Menu #song grand beauty #song grand show And enjoy music videos and effects and fun challenges on TikTok from April 10-16.
