2023-05-16 16:00:25
CDG Invest announces today the first investment of its Génération Entrepreneurs program in Freshcut MOROCCO SAS, a company created in November 2022 which aims to modernize the entire value chain of fruit and vegetable production in Morocco.
As part of its “Génération Entrepreneurs” support and financing program, CDG Invest has injected 20 million Dirhams in equity and quasi-equity to support Freshcut Morocco’s ambitious development plan. In close collaboration with the founders of the company, CDG Invest previously worked on the optimization and strengthening of the project, particularly with regard to the land, legal and financial structuring aspects. In addition, CDG Invest supported Freshcut Morocco in securing nearly 40 million Dirhams of various bank debts, without personal guarantee. State support instruments and subsidies were also sought with the support of CDG Invest.
Freshcut Morocco aims to create an agro-industrial platform to best promote the production of fruits and vegetables in Morocco. Thanks to the modernization of all the links in the value chain, including supply, storage, a cold chain in line with international standards and modern cutting processes, Freshcut Morocco will guarantee consumers fresh products that are easy to use and ready for consumption all year round. This initiative will also help keep costs neutral, reduce preparation time, ensure superior product quality and meet health standards.
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The founders of Freshcut Morocco have proven experience in agro-industry and the management of large groups in the industry, and have surrounded themselves with several key multidisciplinary field resources.
CDG Invest’s “Generation Entrepreneurs” program aims to bring out a new generation of entrepreneurs capable of developing high-growth Moroccan companies and catalyzing the productive transformation of the national economy. The program is aimed at projects in creation or in the start-up phase led by founders with proven experience in the sectors invested in and who demonstrate their ability to attract key partners for their projects or other convincing competitive advantages. In concrete terms, the program offers selected entrepreneurs equity and quasi-equity financing of up to 20 million Dirhams, in return for a minority position in the capital, as well as support upstream of the investment. aimed at strengthening the project on specific aspects.
CDG Invest is proud to support the founders of Freshcut Morocco in their mission to modernize Moroccan agro-industry, strengthen the agricultural sectors addressed and improve the conditions of consumption of the targeted products. The experience of the founders, their vision to bring added value to their market as well as the quality of their analyzes and projects convinced CDG Invest to support them in this great adventure.
“The “Génération Entrepreneurs” program is a game-changer in the entrepreneurial ecosystem since it enabled us to quickly complete the financing of our industrial project both through a significant contribution to capital and through obtaining bank loans without personal guarantee. In addition, the presence of CDG Invest and its very professional teams in the funding round further strengthens the credibility of the project and enabled us to launch the construction of the plant in a few months. A concrete and effective program that responds to the real problems of entrepreneurs!”, quotes the Co-founder and President of Freshcut Morocco.
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