CD Projekt Red Surpasses Ubisoft: Europe’s Biggest Game Maker and Potential Takeover Target

2023-07-11 07:23:59

After the disastrous launch of Cyberpunk 2077, many feared Polish developer CD Projekt Red. However, the studio acknowledged these flaws and worked hard to correct them, and has since announced several exciting projects in The Witcher series as well as a huge expansion with Cyberpunk 2077 (the series also got a hugely popular Netflix anime series). The investment appears to have paid off, with Forbes now estimating that CD Projekt Red is worth $3.5 billion. That means CD Projekt Red is now Europe’s biggest game maker, following surpassing France’s Ubisoft, which is valued at $3 billion. Forbes also believes that Ubisoft’s low valuation makes it a prime target for a takeover by Microsoft, Sony, or any other big tech giant looking to grow in the industry. By comparison, Sony recently acquired Bungie for $3.6 billion (far more than Ubisoft). Despite Destiny’s success, it’s hard to ignore a treasure trove of franchises like Assassin’s Creed, Far Cry, The Division, Rainbow Six, Splinter Cell, Ghost Recon, and of course upcoming blockbusters like the new Star Wars Outlaws and Avatar : Frontiers of Pandora. Ubisoft’s value is also comparable to Activision Blizzard, for which Microsoft intends to pay $68.7 billion, and Bethesda, which dropped the hammer for $7.5 billion. Other giants include Capcom, valued at $8 billion, Square Enix at $5.5 billion, and Take Two at $25 billion. So, in this case, both CD Projekt Red and Ubisoft are relatively featherweights.
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