Singapur (ots/PRNewswire) – Cathay Industries, a leading global manufacturer of iron oxide pigments, unveiled its new name, Oxerra, along with its new brand identity after acquiring Venator’s paint business.
“We are excited to join two recognized world leaders in the color pigment industry with an unmatched global manufacturing network in six countries on five continents,” said Oxerra Group CEO Terence Yu To offer color pigment technology with sustainability in all industries.”
By combining the offerings of both companies, Oxerra positions itself as the world’s leading manufacturer of complete paint solutions and provider of advanced, sustainable and innovative solutions in the highly technological and demanding coatings, plastics, construction and specialty markets.
The acquisition also strengthens Oxerra’s leadership position in the inorganic pigments industry and creates a synthetic iron oxide manufacturing footprint in both Europe and the United States, strategically important to shorten the supply chain and provide customers with optimal results.
“Our focus remains on manufacturing excellence, customer solutions, sustainability and innovation and is an important part of Oxerra’s corporate culture.” Yu further commented, “With the ability to exceed and improve on all of these achievements, Oxerra can become the leader in iron oxide -Industry and offer a worldwide network with a focus on sustainable, high-quality pigments for every imaginable application.”
In the coming months, Oxerra will continue to integrate the assets of both companies and roll out the new brand on its websites and other communication channels.
Information about Oxerra
Founded in 1979, Oxerra is one of the world’s leading manufacturers of synthetic iron oxide pigments for the construction industry, high-tech grades for coatings and plastics, and high-purity iron oxides for specialty applications. With global headquarters in Singapore and regional offices and manufacturing facilities in Asia, Australia, Africa, Europe, the United Kingdom and the United States, Oxerra’s portfolio is also complemented by several synergistic products. Visit oxerra.com for more information.
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Questions & contact:
Todd Sheppard,
todd@whistlepr.com,
+44 1 440.308.8868,
Sunny Kwok,
Sunny.kwok@oxerra.com,
+44 7999 026184