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UK Watchdog Secures Commitments From Apple, Google To Boost app market Competition
Table of Contents
- 1. UK Watchdog Secures Commitments From Apple, Google To Boost app market Competition
- 2. What Does ‘Strategic Market Status’ Mean?
- 3. Key commitments Aimed at App Developers
- 4. A Thriving UK App Economy At Stake
- 5. Enforcement and Next Steps
- 6. What are the key commitments made by Apple and Google to the CMA?
- 7. CMA Secures App Store Commitments from Apple and Google to Boost UK App Economy
- 8. Understanding the CMA’s Concerns
- 9. Apple’s Commitments: A Detailed Look
- 10. Google’s Commitments: Expanding Developer Freedom
- 11. Impact on the UK App Economy: Projected Benefits
- 12. What This Means for App Developers: Practical Considerations
London, United Kingdom – February 10, 2026 – The UK Competition and Markets Authority (CMA) has announced a series of commitments from tech giants Apple and Google, designed to foster greater competition and fairness within the United Kingdom’s app ecosystem. The move follows the designation of the companies’ mobile platforms as having “strategic market status” under the recently enacted Digital Markets, Competition and Consumers Act.
What Does ‘Strategic Market Status’ Mean?
The designation, applied in October 2025, acknowledges Apple and google’s dominance within the UK mobile operating system landscape. According to the CMA, between 90% and 100% of UK mobile devices operate on either Apple’s iOS or Google’s Android. This near-duopoly necessitates regulatory oversight aimed at preventing anti-competitive practices.
Key commitments Aimed at App Developers
Sarah cardell,Chief Executive of the CMA,emphasized the significance of these initial commitments. She stated the changes will empower UK app developers, fostering innovation and investment within the sector. The core commitments encompass several key areas:
| Area of Focus | Commitment Detail |
|---|---|
| App Review | Fair, objective, and transparent review processes for app submissions. |
| App Ranking | Objective and transparent app ranking algorithms, avoiding bias. |
| Data Collection | Safeguarding of developer data and prohibiting unfair usage. |
| Interoperability | Increased accessibility for developers to request access to operating system features. |
Apple has specifically agreed to considerations of developer requests for greater interoperability with its iOS and iPadOS systems. This move promises to unlock new avenues for innovation, notably within the burgeoning fintech sector, possibly paving the way for more seamless digital wallet integrations and even the rollout of digital identification systems.
A Thriving UK App Economy At Stake
The UK currently boasts Europe’s largest app economy, generating an estimated 1.5% of the nation’s GDP and employing around 400,000 individuals. Gaming and financial services represent particularly strong sectors. The CMA aims to safeguard this economic engine by ensuring app developers are not unfairly disadvantaged by the dominant app store operators. With the global mobile app market projected to reach $420.65 billion in 2026, maintaining a competitive landscape is crucial.
Enforcement and Next Steps
The CMA retains the authority to impose formal “conduct requirements” should Apple or Google fail to fully implement these commitments. The authority is currently soliciting feedback on the proposed changes, with a deadline of March 3, 2026. Pending review, the commitments are slated to take effect on April 1, 2026.
Will Hayter, Executive Director for Digital Markets at the CMA, underscored the importance of app stores as essential gateways for developers reaching consumers.He championed the need for fairness and confidence within the system, particularly for critical app categories such as banking and payments.
how will these changes affect the types of apps and services available to UK consumers? And what impact will this have on the competitive dynamics of the global app market?
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What are the key commitments made by Apple and Google to the CMA?
CMA Secures App Store Commitments from Apple and Google to Boost UK App Economy
The UK’s Competition and Markets Authority (CMA) has secured significant commitments from both Apple and Google regarding their app store practices,aiming to foster greater competition and innovation within the UK’s thriving app economy. These changes, announced in early 2026, represent a landmark victory for developers and consumers alike, addressing long-standing concerns about the dominance of the Apple App store and Google Play Store.
Understanding the CMA’s Concerns
For years, the CMA has been investigating the app store duopoly, focusing on restrictions that limit developer choice and ultimately impact consumer prices and app quality. Key areas of concern included:
* App Store Policies: Restrictions on developers’ ability to promote alternative payment methods within apps.
* App Review Processes: Perceived lack of transparency and consistency in app review processes, leading to delays and rejections.
* Self-Preferencing: Allegations that Apple and Google favor their own apps and services within their respective app stores.
* Restrictions on Cloud Gaming: Limitations placed on cloud gaming services, hindering their accessibility on mobile devices.
These concerns stemmed from the belief that Apple and Google’s control over app distribution created an unfair playing field, stifling competition and innovation. The CMA’s intervention aimed to level that playing field and unlock the full potential of the UK app market.
Apple’s Commitments: A Detailed Look
Following the CMA’s investigation, Apple has agreed to a series of legally binding commitments, including:
* Allowing Alternative App Stores: Developers will be permitted to offer their apps through alternative app stores on iPhones and iPads, bypassing the Apple App Store entirely. This is a monumental shift, opening the door for new distribution channels and perhaps lower fees.
* Enabling Alternative Payment Systems: Developers can now offer users alternative payment options within their apps, circumventing Apple’s in-app purchase system and associated commission fees (typically 30%).
* Clarifying App Review Processes: Apple will provide greater transparency regarding its app review process, including clear guidelines and reasons for rejection.
* Removing Restrictions on Cloud Gaming: Apple will remove restrictions that prevented cloud gaming services from functioning effectively on iOS devices.
These changes are expected to significantly reduce costs for developers and provide consumers with more choice.
Google’s Commitments: Expanding Developer Freedom
Google has also made substantial commitments to address the CMA’s concerns, focusing on:
* Allowing Sideloading: Users will be able to install apps directly from developer websites, bypassing the Google Play Store. This practice,known as “sideloading,” offers greater adaptability but also requires users to exercise caution regarding app security.
* Facilitating Alternative Payment Options: Similar to Apple, Google will allow developers to offer alternative payment systems within their apps.
* Improving Transparency in App Review: Google will enhance the transparency of its app review process, providing developers with clearer explanations for decisions.
* Easing Restrictions on Interoperability: Google will make it easier for developers to integrate their apps with other services and platforms.
Google’s commitments aim to empower developers and give users more control over their mobile experience.
Impact on the UK App Economy: Projected Benefits
the CMA’s intervention and the subsequent commitments from Apple and Google are projected to have a significant positive impact on the UK app economy. Key benefits include:
* Increased Competition: The ability to offer apps through alternative channels will foster greater competition among app stores and payment providers.
* lower Costs for Developers: Reduced commission fees and increased payment flexibility will lower costs for developers,allowing them to reinvest in innovation.
* Greater Consumer Choice: Consumers will have access to a wider range of apps and payment options, leading to a more competitive and innovative app market.
* stimulated Innovation: A more competitive environment will incentivize developers to create new and innovative apps.
* Economic Growth: The overall impact is expected to contribute to economic growth within the UK’s digital sector.
What This Means for App Developers: Practical Considerations
UK-based app developers should proactively consider the following:
- Explore Alternative App Stores: Research and evaluate alternative app stores to determine if they align with your target audience and buisness goals.
- Integrate Alternative Payment Systems: Implement alternative payment options within your apps to offer users more flexibility and potentially reduce transaction fees.
- Review App Store Guidelines: Familiarize yourself with the updated app store guidelines from both apple and Google to ensure compliance.
- Prioritize Security: If enabling sideloading, prioritize app security to protect users from potential malware or malicious apps.
- Monitor the Landscape: Stay informed