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A rare Pokémon Illustrator card has shattered records, selling for a staggering $16.49 million (approximately $20.8 million in Singapore dollars) on February 16 in New Jersey. This marks the highest price ever paid for a Pokémon trading card at a public auction, solidifying the collectible’s place in pop culture history.
The card, featuring the iconic Pikachu, received a perfect 10 rating from a leading hobby card authenticator. Its rarity stems from its origins: only 39 of these illustration cards were awarded to winners of a drawing contest held in 1998 by the Japanese magazine CoroCoro Comic. The surge in value reflects a growing market for collectible cards, fueled in part by nostalgia and the influence of social media.
The auction was conducted by Goldin Auctions and the card was consigned by social media personality Logan Paul. Paul initially purchased the card in 2021 for $5.27 million, a transaction that already earned him a Guinness World Record for the “most expensive Pokémon card sold at a private sale,” according to the Guinness website.
The Winning Bid and Unique Presentation
The winning bidder, whose identity remains undisclosed by Goldin Auctions, received the card alongside a custom-made diamond necklace designed to display it. The bidder was present at a live-stream watch party hosted on Paul’s YouTube channel to collect the item. The auction began online on January 5 and culminated in the record-breaking sale on February 16.
Influencer Culture and the Pokémon Card Market
The dramatic increase in value highlights a trend of prominent social media influencers engaging with the Pokémon card community. Many influencers have gained popularity by opening packs of cards live online, hoping to uncover rare and valuable finds. This practice has brought increased attention – and investment – to the hobby. The Star reports that the cards are seen as increasingly valuable investments.
Expectations Exceeded
Ken Goldin, founder and owner of Goldin Auctions, anticipated the card’s appreciation in value since Paul’s 2021 purchase. He told Kyodo News that he “wouldn’t be surprised” if the final sale price exceeded $10 million, a prediction that proved to be a significant understatement.
The Pokémon card market continues to demonstrate its resilience and appeal to collectors and investors alike. The recent sale underscores the enduring legacy of Pokémon and the growing intersection of collectibles, social media, and high-value auctions. What remains to be seen is whether this record-breaking sale will spur further increases in the value of other rare Pokémon cards, and how the market will evolve in the coming years.
What are your thoughts on the soaring prices of Pokémon cards? Share your opinions in the comments below!