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Toyota’s reputation for vehicle reliability has been challenged in recent reports, with new data suggesting a decline in its standing as Europe’s most dependable automaker. While historically lauded for its durability – famously demonstrated by a Toyota Hilux subjected to extreme tests by the BBC’s Top Gear program, which included attempts to destroy the vehicle through fire, submersion, and impact – recent studies indicate a shift in the automotive landscape.
The Top Gear challenge, documented in “Killing a Toyota Part 1” (2006), saw Jeremy Clarkson attempt to render a Hilux unusable, a testament to the vehicle’s robust construction. The Hilux, introduced in 1968, has turn into a symbol of resilience, evolving from a compact pickup to a mid-size truck in 1997. The program’s attempts to dismantle the Hilux, including dropping it from a height, ultimately failed to prevent it from functioning, solidifying its image as virtually indestructible.
However, a new study, as reported by HLN, Autofans, and TopGear, reveals that Toyota is no longer the top-ranked brand for reliability in Europe. The reports indicate that other manufacturers are now surpassing Toyota in terms of vehicle dependability. TopGear’s recent coverage highlights a series of long-term vehicle reviews, including assessments of the Prius, Land Cruiser, Urban Cruiser, bZ4X, Aygo X, and GR Yaris, revealing a mixed performance across Toyota’s current lineup. A long-term review of the Prius, published February 18, 2026, questions whether the model is becoming “desirable” despite its efficiency. Similarly, a review of the Urban Cruiser, released February 12, 2026, labels it “easily Toyota’s worst car.”
The changing rankings reach as the automotive industry continues to grapple with the challenges of introducing new models, which often experience initial “kinderziektes” or teething problems, according to HLN. The reports do not specify which brands have overtaken Toyota, but emphasize a competitive shift in the European market. Toyota’s recent return to Formula One racing, with a partnership between Toyota and Haas, represents a separate strategic initiative for the company.
MSN reports on the “Toyota Hilux Invincible,” a special edition truck built to commemorate the vehicle’s survival of the Top Gear tests. The Hilux’s enduring legacy, however, does not appear to be fully translating to across-the-board reliability in Toyota’s broader range of vehicles, according to the latest data. The company continues to produce a diverse portfolio of cars, from the efficient Prius and Auris to the performance-oriented Yaris GR and GR GT.