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A recent survey of over 9,300 young adults across Europe reveals a fundamental shift in expectations regarding work, with Generation Z prioritizing purpose, flexibility, and open communication over traditional career paths. The findings, released by the EDHEC NewGen Talent Centre and JobTeaser’s Gen Z Lab, indicate a rejection of the “9-to-5” model and a desire for greater influence over an employer’s mission.
The study, conducted in France, Germany, the United Kingdom, Belgium, Spain, Italy, and Luxembourg, found that the long-term commitment to a single company, once a hallmark of career loyalty, is rapidly diminishing among those aged 18 to 30. Instead, Generation Z seeks “agile” work environments offering flexible hours and the freedom to change roles more frequently. This contrasts sharply with the rigid processes and hierarchical structures that defined the 20th-century workplace.
“The dream of a job from 9 to 5 and a laborious climb up the corporate ladder is over,” stated Geneviève Houriet Segard, Deputy Director of the EDHEC NewGen Talent Centre. The emphasis on mission alignment is also a key differentiator. Younger workers are increasingly motivated by a sense of purpose and seek to engage in dialogue with their superiors, according to the research.
These findings echo observations from Switzerland, where employers are beginning to adapt to the changing demands of this recent workforce. Reports indicate that Generation Z members are less tolerant of “authoritarian” management styles and place a high value on receiving feedback and being heard. Some employers have characterized this generation as “fragile” or “lazy,” but experts suggest these criticisms stem from a misunderstanding of their priorities.
The generational shift is further defined by a strong connection to digital platforms and a heightened awareness of social issues. Born between the late 1990s and the early 2010s, Generation Z – also known as “Zoomers” – relies on visual communication through platforms like Instagram, Snapchat, and TikTok. They are also vocal about their values, readily challenging brands and employers that fail to demonstrate authenticity or address concerns related to ecology, inclusion, and diversity. This generation is also more open about discussing mental health challenges like anxiety, and stress.
While Millennials, born between the early 1980s and the late 1990s, were early adopters of the internet and social media, Generation Z has grown up immersed in a digital world, shaping their communication preferences and expectations. The shift in values is prompting a re-evaluation of traditional workplace norms, with companies increasingly recognizing the need to offer more flexible and purpose-driven opportunities to attract and retain young talent.
The EDHEC NewGen Talent Centre has not yet announced any follow-up studies or specific recommendations for employers based on the findings.