2023-05-08 04:07:23
Baptiste Morin, edited by Gauthier Delomez / Photo credit: PHILIPPE HUGUEN / AFP
modified to
07h08, the 08th of 2023
This week, large retailers and their suppliers have an appointment at the Ministry of Economy and Finance, while Bercy is putting pressure to lower prices on the shelves. More and more non-food brands are offering anti-inflation baskets, despite the current economic difficulties.
Castorama is the latest brand to have announced an anti-inflation basket: it offers 10% reduction on a selection of 400 products. Garbage bags, paper towels, light bulbs, or even screwdrivers… The only condition to benefit from it is to hold a loyalty card. Like the DIY brand, many retail brands offer anti-inflation baskets. A month ago, Decathlon announced that it would block prices on a trifle of 25,000 products: these are offered at the same price as in 2022, while production costs have increased by 6% in the meantime, explains the group.
These various gestures to the attention of customers may result from pressure from the Ministry of Economy and Finance, which will receive the brands and their suppliers this week. Bercy actually wants to lower prices on the shelves of supermarkets in a context of inflation. If Bruno Le Maire has announced the extension of the anti-inflation quarter beyond mid-June, it remains to be seen whether distributors will follow.
Products whose purchase the French can defer
Because the situation remains delicate. “In non-food businesses, in France, sales in volume are down 2%,” says Thomas Graffagnino, trade expert at SIA Partners, a management consulting firm. “This creates great difficulties for these retailers who face increasing costs and therefore have to solve an increasingly complex equation.”
As proof, a few weeks ago, the furniture store Maisons du monde expanded its anti-inflation basket, with 140 products in addition to the 60 already affected by an 8% reduction in checkouts. Chairs, armchairs, tables… So many products whose purchase the French can more easily postpone in times of inflation.
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