You know it: to reduce the impact of our diet on the environment, the ideal is to reduce meat consumption but also to eat local and seasonal foods. Problem, in supermarkets: the tracks are blurred, even if it means normalizing the fact of buying tomatoes in the middle of February or tasting the flavors of a strawberry from March. So to better guide consumers towards seasonal fruits and vegetables, Casino has decided to launch its seasonality barometer this Tuesday, April 19. A salutary initiative in a sector that must continue its efforts towards more sustainable production and consumption patterns.
The Casino seasonality barometer is in the form of a large panel representing a half-sphere, can we read in Le Figaro. A gradation of colors (green, yellow and red) indicates to the customers of the brand’s establishments whether the fruits and vegetables are in season. 28 fruits and vegetables are currently affected by the device, details The Parisian.
“We talk a lot regarding this subject and the impact on the planet. But we are not all farmers, we do not always know which products are in season, explains. When the customer sees that he is offered such or such fruit and vegetables, he buys it without asking any questions. It is up to us to do the pedagogy. »
Tina Schuler, general manager of the Casino brands at Parisian
Green, yellow or red?
Concretely, the color code must be interpreted in this way:
- when the product is indicated in green: it is in season,
- in yellow: the product is offered at the very beginning or at the very end of its season,
- in red: out of season.
The initiative is already deployed this week in Casino hypermarkets, notes the national daily. Supermarkets will then follow, and in the coming months, convenience stores, as well as the Casino online sales site.
If the approach is beneficial, it is interesting to note that the brand leaves consumers the responsibility of buying, or not, fruits and vegetables out of season. An observation that does not, however, concern strawberries: Casino has announced to Le Parisien that the sale of strawberries out of season (established between November 1 and January 31) will no longer be possible in its establishments.
