Cases in sustainable marketing (EMS Editions “Case studies”, 2023)

2023-09-11 22:00:00
Page 2 to 5: Start pages | Page 6 to 9: Sihem Dekhili and Fanny Reniou – Introduction | Page 11 to 34: Camille Cornudet and Christela Leroy – Case 1 – SULO | Page 35 to 60: Fanny Reniou – Case 2 – Biocoop | Page 61 to 78: Mantiaba Coulibaly-Ballet and Marc Valax – Case 3 – Malongo | Page 80 to 96: Mohamed Akli Achabou, Béatrice Bellini, Sihem Dekhili and Marielle Mathieu – Case 4 – Decathlon | Page 97 to 120: Christine Lambey-Checchin – Case 5 – EDF | Page 121 to 141: Cindy Lombart, Blandine Labbé-Pinlon, Didier Louis and Florence Charton-Vachet – Case 6 – Les Fermiers du Coin | Page 143 to 164: Édith de Lamballerie, Valérie Guillard, Sihem Dekhili and Emma Condamin – Case 7 – Fairly Made | Page 165 to 190: Leila Elgaaied-Gambier, Christophe Bénaroya, Laurent Bertrandias and Laurence Bundy – Case 8 – KLM | Page 191 to 211: Justine Estarague, Jean-Marc Ferrandi, Marie-Christine Lichtlé and Béatrice Siadou-Martin – Case 9 – HappyVore | Page 212 to 231: Fanny Reniou – Case 10 – Eau Neuve | Page 232 to 239: Glossary | Page 240 to 245: Presentation of the authors | Page 246 to 247: End pages.
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