Purchasing power is undoubtedly the main concern of households in this back to school which promises to be tricky for many wallets.
The Carrefour chain boasts in its latest folder its Simpl assortment, more than 300 of the cheapest products offered by the brand. This of course responds to the desire of many households to be able to spend as accurately as possible, which also explains, all brands combined, the growing interest of consumers for private labels and entry-level products.
Thus, the liter of Simpl semi-skimmed milk is at 0.75 euro per liter, once morest 1.09 euro for Carrefour milk or 1.32 euro for the Joyvalle brand, excluding promotions. For Liège waffles, it’s 2.63 euros per kilo in the Simpl assortment, 5.98 euros for the Carrefour product and 8.61 euros for the Suzy brand. Enough to allow its customers to find the product corresponding to their purchasing power.
Action on a larger scale
The sign must also announce, “in the next weeks”, a “price lock” action. This is already the case in France where the brand decided on Monday to block the prices of 100 products “Daily” until November 30, i.e. for 100 days, for “support the purchasing power of the French”.
What regarding Belgium? Carrefour had decided in November 2020 to block the prices of more than 20,000 references in Hypermarkets and more than 10,000 in the Market and Express formats, for a period of two months including purchases made for the holiday season. year.
The Carrefour brand is of course not the only one to be concerned regarding the purchasing power of customers. Last June, Delhaize struck a blow with price reductions ranging from 5% to 30% on some 500 private label products as part of the “Little Lions” action. It was a “first wave” discounts. Another is therefore expected.
Colruyt, it should be remembered, aligns itself with the prices of the competition, for equivalent products.
Aldi and Lidl, for their part, successfully offer a wide assortment of own-brand products, which leads other brands to compete with them in this field. This is the case of Simpl at Carrefour.
Be that as it may, the next school year is favorable to 1+1 offers for food, particularly at Intermarché, Match and Delhaize, and to a lesser extent at Carrefour, which is offering a reduction of 5 euros for the last week via the bonus card for any purchase of at least 60 euros.