For some time now, the French have watched helplessly as the prices of consumer products rise. The least we can say is that life is not easy for some people. And this, while they do their maximum to support themselves and their families.
The brand spoils its customers
Fortunately, several stores have become aware of the situation. They are trying somehow to help these people with their financial problem. After Lidl’s “helpful boost” or the sale of fruits and vegetables at bargain prices at Aldi, it is now Carrefour’s turn to spoil its customers.
As announced by the LSA site, the brand allows consumers to fill a basket with around thirty everyday products, at only €30. Incredible, don’t you think?
“30 essential products at only €30 to continue living without deprivation”, can we read on the panels visible at the entrance to Carrefour stores.
Note that customers are free to put as many products as they want, provided it does not exceed thirty.
What products can you buy?
For information, these are not all the products sold at Carrefour which can be acquired with the amount of 30 €, since the sign has bet on those which are important on a daily basis. As a result, yoghurts with an unusual flavor or even coconut oil do not count.
On the other hand, canned corn, which is worth €0.49, as well as rapeseed oil, at €1.89 per liter, are among these essential products that can be purchased at this price of €30 offered by Carrefour. . Otherwise, wheat flour, which is sold at €0.72 per kilo and shells, €1.22 per kilo, are also mentioned among these 30 references.
As for children’s snacks, you can also buy biscuits and round bars with a fresh flavor (€0.49). For dessert, Carrefour has also included dark chocolate bars in these 30 products, which are worth €1.49 for the two 200 g bars.
According to Carrefour, this basket of 30 products that it offers allow a family to eat for a week. This “anti-inflation challenge” of the brand has been applied since June 22, 2022 in the Carrefour hypermarket in Drancy (93), in the Paris region.
Over time, it will also be visible in other brand stores in several places in France. According to information from LSA, this strategy to fight price increases will last until July 31, 2022, but might notably be extended following this date.
From today until the end of July (and probably longer) Carrefour is offering an “anti-inflation challenge” assortment with 30 first-price products from its Simpl brand at very low prices. 30 euros the basket of 30 products in accumulation. Oil pasta flour etc… pic.twitter.com/9bLvkwqIMz
– LSA Commerce & Conso (@LSAconsommation) June 22, 2022
Another “anti-inflation challenge” launched earlier
This is not at all the first time that Carrefour has launched a strategy to fight once morest inflation. Remember that at the beginning of June, the brand had already launched a “tight price” operation which is only intended for national brands, that is to say, brands produced in France.
This method consists of preserving the prices of products the most purchased by customers. These products include Lotus toilet paper, Tropicana orange juice, Caprice des Dieux cheese, Carte Noire coffee and Ariel washing powder. Moreover, as we had already said at the top of the article, Lidl has also acted in the face of inflation which has affected France for a few months.
To do this, the brand has set up the “Coup de Pouce qui s’ai pas la cost” since May 19, 2022. This operation allows, in fact, customers with a Lidl loyalty card to benefit from a good 5% off each month. An offer that can be applied to everything sold in Lidl stores, without restriction or even a condition of income or family composition.
This “anti-inflation challenge” that the brand has put in place may be valid until the end of August. To benefit from it, you must activate the discount voucher in the Lidl app and show it at the checkout when purchasing.
